The most elite skiers, snowboarders and freeskiers in the United States will soon be able to experience the impact a great night’s sleep has on athletic performance as Tempur-Pedic North America, LLC announces its sponsorship with the U.S. Ski and Snowboard Association (USSA) through 2016. The partnership makes Tempur-Pedic the official sleep provider of the U.S. Ski Team, U.S. Freeskiing and U.S. Snowboarding.
“Extending our ground-breaking partnership with Tempur-Pedic, which began in 2010, is a huge win for our athletes and the entire organization at USSA,” said Michael Jaquet, Chief Marketing Officer, USSA.
Tempur-Pedic will activate its partnership with the USSA with a Tempur-Pedic Sleep Center at the USSA’s Center of Excellence in Park City, Utah, offering world-class athletes a highly effective venue to rest and recover. Additionally, Tempur-Pedic will serve as an associate sponsor of the U.S. Freestyle Championships scheduled for March 2015 in Steamboat Springs, CO.
"To compete at a world-class level in skiing, freeskiing and snowboarding requires incredible athleticism and endless hours of training as well as quality rest and recovery,” said Patrice Varni, Senior Vice President of Brand Marketing for Tempur-Pedic. “We look forward to delivering the best night’s sleep for USSA athletes, just as we do for Tempur-Pedic owners around the world.”
“Quality sleep is a critical element to achieving peak performance for any USSA athlete,” said Olympic gold medalist Lindsey Vonn. “As a Tempur-Pedic owner, I am pleased that they have joined our team and look forward to their continued support.”
"Our coaches, trainers, and medical staff have long preached the benefits of quality sleep and rest for the recovery of our world class athletes,” added Jaquet. “Having a partner like Tempur-Pedic that not only can assist us with this but is a world class leader in bedding and mattresses is a perfect example of a sponsorship that helps us be ‘Best in the World.’”
Tempur-Pedic offers every sleeper personalized comfort thanks to TEMPUR material, which adapts to support the body's unique shape, weight and temperature. Pressure points in areas such as shoulders and heels are reduced, resulting in less tossing and turning. Plus, heavier areas sink in further, while lighter areas sink in less. This even support ensures better alignment, so sleepers can fully relax and achieve deeper rest.
For more information, visit www.tempursealy.com.
About Tempur Sealy International: Tempur Sealy International, Inc. (NYSE: TPX) is the world's largest bedding provider. Tempur Sealy International develops, manufactures and markets mattresses, foundations, pillows and other products. The Company's brand portfolio includes many of the most highly recognized brands in the industry, including Tempur, Tempur-Pedic, Sealy, Sealy Posturepedic, Optimum and Stearns & Foster. World headquarters for Tempur Sealy International is in Lexington, KY.
About the U.S. Ski and Snowboard Association: The U.S. Ski and Snowboard Association, established in 1905, is the national governing body of Olympic skiing and snowboarding, and the parent organization of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. Developed to facilitate participation in national and international competition, the Olympic sports organization provides structure for competitive skiing and snowboarding. Its vision is to make the USA the best in the world in Olympic skiing and snowboarding, and to provide leadership and direction for tens of thousands of young skiers and snowboarders who share an Olympic dream while maintaining a strong adherence to core values. The USSA operates out of the national training and education facility, the Center of Excellence, in Park City, UT.