Talalay Global is using social media to introduce consumers to its new Talalay pillow line, just as the three-pillow program is becoming available on retail floors.
Using the Facebook page for Pure Talalay Bliss—its direct-to-retail division—Talalay Global hopes to engage consumers with questions about their sleep. Consumers who respond are automatically entered into a weekly drawing to receive the Talalay pillow of their choice. Three pillows are awarded each week.
Company president and COO Kim Fisher, who declared April to be “pillow month,” stated “What better time to launch our new Talalay pillows than during a month that starts with International Pillow Fight Day?”
First introduced at the Las Vegas Market in January, the pillow program includes a Talalay Active model for maximum support, a Talalay Down pillow for comfort that’s allergen-free, and a Talalay Copper version that offers the many benefits of copper—all made in the U.S. with natural ingredients from rubber trees.
Each pillow has TalaFlex open-cell technology, ensuring that all three pillows provide the buoyant support and breathable comfort associated with Talalay products.
According to Fisher, consumers visiting the Pure Talalay Bliss Facebook page at are responding to sleep questions such as “What is your preferred sleep position: side, back or stomach?” and “What type of pillow are you currently sleeping on?”
“We’re having such fun with this social initiative for pillows,” she said. “The interactions we’re having with consumers are priceless and the promotion is proving to be a very engaging way to usher the new pillows into the marketplace."
“We believe in ‘the power of the pillow,’” Fisher added, “and this is all about Talalay product awareness and its connection to a good night’s sleep.”
About Talalay Global: Talalay Global was founded in 1975 and is the world’s largest producer of Talalay and one of only two manufacturers of the ultra-high-end luxury component. In addition to its Talalay facility in Shelton, the company has distribution and fabrication centers around the world.
About Pure Talalay Bliss: Pure Talalay Bliss makes and markets the Talalay ActiveFusion collection, along with an assortment of bed toppers and pillows—all made from 100 percent Talalay latex. The company is owned by Talalay Global, the world’s largest producer of Talalay and one of only two major global manufacturers of the ultra-high-end luxury component.