Standard Linens Partners with Lastman’s Bad Boy Superstore

Standard Linens Inc. has entered into an agreement with Lastman’s Bad Boy Superstore to provide a specialty pillow program for their nine superstore locations in Toronto and surrounding areas.

“We’re excited about expanding our bedding accessories selection to include the specialty pillow program, and equally excited that Standard Linens is developing the program for us,” said Brent Vachon, Director of Merchandising for Lastman’s Bad Boy. “Their passion for service and quality is perfectly aligned with the Bad Boy philosophy.”

Standard Linens’ CEO Oliver Altiparmakyan said, “I believe that sleep comfort does not end with the purchase of a mattress. Accessories, like pillows, are an integral part of the comfort package. The selection that Lastman’s Bad Boy will be offering will give the consumer an impressive variety of sleeping preferences. It adds to the sleep experience while at the same time taps into a profitable revenue stream.”

The specialty pillows program will consist of four different pillows, highlighting Standard Linens’ cornerstone SoundSleep™ brand, featuring the DownTex™ Alternative down pillow, a Shredded Latex pillow, a Contoured Memory Foam pillow plus a Bread Gel pillow.

“We’re really proud to be working with all the fine people at Lastman’s Bad Boy,” explained Dan Wingold, VP Sales & Marketing for Standard Linens. “Their out-of-the-box innovative thinking fits us perfectly. We’re looking forward to a program that serves both the Bad Boy consumer and the Bad Boy bottom line. And not in a shy way,” Wingold added.

A key part of the pillow program is the POP display units and support marketing materials being incorporated into each Bad Boy Superstore location. All POP promo items are made in-house at Standard Linens’ Toronto facility, providing for a seamless and controlled process.

The specialty pillow line is scheduled to be available at all Lastman’s Bad Boy Superstore locations by mid August.

For more information, visit www.standardlinens.com and www.badboy.ca

About Standard Linens: Serving Canada and the USA since 2002, Standard Linens Inc. is a manufacturer and designer of quality linens and textile products. With domestic and overseas manufacturing facilities, Standard Linens Inc. is set up to handle both large and small programs. Additionally, Standard Marketing & Printing has the capabilities to handle all of your POP and POS needs from design through production and finally staging

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