The Specialty Sleep Association (SSA) with the assistance of sustainability consultant Vicki Worden of Worden Associates, Inc. has published a free, updated Environmental Marketing Terms Glossary for the mattress/bedding industry. The 14-page publication titled “Glossary of Terms Frequently Used in Environmental Marketing Claims,” is available as a free download at the SSA website, Sleepinformation.org, and a limited number of printed copies will be distributed during Las Vegas Market.
“This is the well-researched and defining guide for the entire mattress and bedding industry, which now has a common reference for product identification and communication to the consumer,” said SSA President Dale Read. “It’s the first glossary of its kind for the industry, it is a very comprehensive and useful reference tool, and it will be the go-to guide for ‘selling green’ and understanding published guidelines from U.S. government agencies like the FTC and USDA.”
During the Las Vegas Market, Worden will lead a bedding retailer seminar on winning over today’s conscientious consumers with accurate product claims on Tuesday, Jan. 31, from 11 a.m. to noon in the SSA Showroom. Titled “Making Green on ‘Green,’” the seminar presented by the SSA is open to all market attendees.
The seminar will explore best practices for promoting green sleep products in ways that eliminate consumer confusion and solidify a purchase decision with documented claims.
Worden is a sustainability consultant working with manufacturers, retailers, and trade associations on the development and launch of sustainable and environmentally focused products and services. Her expertise includes environmental standards and green building, and she is a former a judge of the White House Sustainability Awards.
About Specialty Sleep Association: Founded in 1995, SSA is a national, not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. Its members develop or sell specialty sleep products including natural/bio-based and organic bedding, latex, memory foam, air, gel, water, adjustable, new spring technologies and related products. SSA membership includes more than 100 manufacturers and retailers ranging from small, family-owned businesses to large corporations.