Mattress supplier Spring Air International launched a new partnership with TopMarket Holdings, an Israeli manufacturer and retailer that will begin producing and selling mattresses under the Spring Air brand in Israel. As Spring Air International continues its dynamic international growth outside of North America, Israel becomes one of more than 40 countries served by Spring Air’s international licensees.
“TopMarket is a tremendous addition to the Spring Air family,” said Nick Bates, Spring Air president. “Their quality control and attention to detail are second to none, and they have the ability to respond quickly to changes in the marketplace. We couldn’t be more excited about this new partnership and the growth opportunities it presents for both Spring Air and TopMarket.”
Bates said the addition of Spring Air gives TopMarket a well-established U.S. brand that enjoys noteworthy name recognition with consumers and in the trade.
“U.S. brands are highly sought-after by more affluent consumers, and this partnership will give TopMarket an immediate opportunity to increase its presence in that segment of the market,” Bates said.
About Spring Air: Founded in 1926, Chelsea, Mass.-based Spring Air International is a leading U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S., and is produced in more than 40 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.