Spring Air International has signed its first license agreement with a Germany-based company to market a full complement of Spring Air-branded products, announced company president Rick Robinson. Operating as Boxspring AR, the new licensee is a family-run business headed by Holger Weinmann and headquartered in southern Germany in Bietigheim-Bissingen, located near the city of Munich. Under the agreement, effective March 1, Boxspring AR becomes the exclusive distributor of Spring Air mattresses throughout Germany.
“Spring Air has been expanding across Asia over the past several years and we’re now focusing more on Europe,” explained Spring Air COO Eric Spitzer. “Our international community is growing dynamically not only because of the range of Spring Air beds that are being offered on a broader basis, but also because of the increased demand for our products by the overseas hospitality trade.”
According to Robinson, the new agreement with Spring Air-Germany brings to 32 the number of countries across the globe in which Spring Air-branded beds are marketed and sold. The company also plans to exhibit at next year’s IMM Cologne International Interiors Show, scheduled for Jan. 18-24, 2016 in Germany’s fourth-largest city.
For more information, visit springair.com.
About Spring Air: Spring Air is a Top 5 recognized U.S. bedding brand among consumers on an aided basis. The company has 11 North American facilities and operates in 33 other countries across the globe. Founded in 1926, Spring Air helps retailers drive business while leveraging the reputation for trust and integrity inspired by its name.