Spring Air International’s “Love Your Melon” Campaign Takes Off

As part of Spring Air International’s campaign to help fight pediatric cancer, the company has placed its three specially designed Back Supporter beds with 75 retailers since the launch in July. Partnering with apparel brand Love Your Melon, Spring Air designed the mattresses and introduced them as part of a social benefit program during the Las Vegas Market. Since Market, the beds have been placed with 75 retailers and are being manufactured and shipped by six of the company’s licensees. The mattresses are now selling in 95 storefronts managed by those retailers.

Spring Air; Love Your MelonLove Your Melon donates one knit beanie to a child battling cancer for every beanie sold. The company also donates 50 percent of its profits to non-profit organizations dedicated to eradicating pediatric cancers.

As part of its initiative, Spring Air has committed to giving a free beanie to any consumer who buys one of the three encased-coil beds. The campaign's tagline, “Not only do we have your back but we Love Your Melon” ties in nicely to the giveaway.

“We couldn’t be more excited with the success of this national program right out of the gate,” said Nick Bates, president of Spring Air International. “By staying true to the product development and having a strong social benefit link, retailers are able to get behind the amazing story and drive consumer traffic into their stores. We stayed true to our cause by offering beds that would sell at their price points, and then layered on an amazing feel good story.”

In addition to the encased-coil construction, the zoned mattresses feature Spring Air’s NU-Temp foam, a material that replicates the feel of memory foam but remains temperature neutral. The beds are designed with shades of blue upholstery and red handles. Showroom floor models feature red knit throw pillows that incorporate the Love Your Melon logo on a brown leather patch, similar to those found on the beanies. The mattresses retail from $799 to $999 in queen.

“Created through our product development committee, these mattresses and the story behind them will continue to grow,” Bates said. “We’ve designed a competitive mattress at retail, and given retailers and consumers the opportunity to join the fight against pediatric cancer.”

Visit springair.com and loveyourmelon.com

About Spring Air: A leading U.S. bedding producer and a highly recognized consumer brand, Spring Air has multiple manufacturing facilities in North America and across the globe.  Founded in 1926, the producer helps retailers drive business while leveraging the reputation for trust and integrity inspired by its name.