Bates, who will report to Robinson, has served as director of corporate accounts since 2013 and initially joined Spring Air in 2010 as marketing coordinator.
“Nick has done an outstanding job in his previous positions, and over the past two years, he’s played an integral part in the development and growth of our key national account business,” Robinson said. “In his new role, he’ll assume full responsibility for Spring Air’s national accounts and major regional customers. We have every confidence that the company will continue to grow under Nick’s sales leadership.”
Bates, who will continue to be based in Boston, is a 2009 graduate of the University of Massachusetts and holds a bachelor’s degree in management and marketing.
To learn more about Spring Air, please visit springair.com.
About Spring Air: A leading U.S. bedding producer and a highly recognized consumer brand, Spring Air has multiple manufacturing facilities in North America and across the globe. Founded in 1926, the producer helps retailers drive business while leveraging the reputation for trust and integrity inspired by its name.