Reflecting the rapid development and growth of the Spring Air brand overseas, the producer announced today its first international inter-country retail account involving more than 70 Courts megastore locations across Singapore, Malaysia and Indonesia.
Courts Asia Ltd. is one of the leading electrical, IT and furniture/bedding megastores in Southeast Asia.
According to Eric Spitzer, company COO, the arrangement for selling and servicing Courts stores in Asia was a cooperative effort between Spring Air-Indonesia, headed by Jeffri Massie, Spring Air licensees in Singapore and Malaysia, headed by Peter Yau, and Spring Air International.
“Last October, Spring Air products were placed in the 160,000-square-foot Courts store in Jakarta, Indonesia—the largest Courts location in Asia,” Spitzer said.
“Over the next 12 months, the objective is to enter as many Courts megastores as possible to establish strong and consistent brand awareness for Spring Air in these important Asian countries.”
Established in Singapore in 1974, Courts moved into Malaysia in 1987 and entered Indonesia in 2014. The retailer’s multiple store formats span more than 1.5 million square feet of selling space that includes, among other product categories, home entertainment and appliances, furniture, bedding, apparel and accessories.
For more information, visit springair.com.
About Spring Air: A leading U.S. bedding producer and a highly recognized consumer brand, Spring Air has multiple manufacturing facilities in North America and across the globe. Founded in 1926, the producer helps retailers drive business while leveraging the reputation for trust and integrity inspired by its name.