Spring Air Announces 2017 Consumer Communication Strategy

In keeping with its 2017 strategy to increase dialogue with consumers using a variety of digital marketing methods, Spring Air International has engaged a new social media agency to begin the relationship-building process, announced company President Nick Bates. Bates said Spring Air has already begun working with TRIO, a full-service marketing communications firm based in Grimes, Iowa, which specializes in social media and web design, among other custom services.

“We’re not only going to be stepping up our interactions with consumers but also engaging with them in new, more meaningful ways,” Bates explained. “Our objective is to build a base of Spring Air followers from the ground up, engaging them on topics like the importance of sleep quality, the vital role a mattress plays in their lives and how our brand meets their needs.”

Working with TRIO, Bates said the company is developing original content for blogs and other features that will be posted to its web site. The producer will also be posting sleep information on popular social media vehicles like Twitter, Facebook and Instagram with the goal of steering consumers to its site. The company's website is currently being overhauled with a re-launch expected in the late spring or early summer.

“We’re going to be reaching people—especially Millennials—in the digital world where they ‘live’ every day,” Bates noted. “Spring Air will be addressing critical questions like ‘What does better sleep really mean?’ and providing insights that help consumers resolve their sleep problems.” Ultimately, Bates said, “we plan to establish a constantly growing fan base that is not only familiar with who we are and what we represent, but also wants to buy Spring Air-branded beds.”

For more information, please visit springair.com.

About Spring Air: A leading U.S. bedding producer and a highly recognized consumer brand, Spring Air has multiple manufacturing facilities in North America and across the globe.  Founded in 1926, the producer helps retailers drive business while leveraging the reputation for trust and integrity inspired by its name.

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