The Specialty Sleep Association Board of Directors elected a new slate of officers at the summer 2013 meeting held in Las Vegas. Under the revised by-laws and guided by the newly published “vision” and “mission” statements, the SSA Board elected Todd Youngblood, (President and co-founder of T2 International and Chili Technology) to serve as the association’s new chairperson; Angela Owen (President and Owner of Suite Sleep) was elected to serve as vice chairperson and Roger Coffey (President of Latexco West) was elected to serve as secretary/treasurer of the SSA. Additionally Dale T. Read (President/ CEO of The Marketing Arm Group) and Tambra Jones were reappointed to serve as President and Executive Director of the SSA, respectively. All officers elected and appointed will serve a one-year term until the elections and annual board meeting of the Specialty Sleep Association is held in Las Vegas during the Summer Market 2014.
Referring to his mission for the coming year, Youngblood stated, “My role will be to set the course and tone, working with the elected and appointed officers of the SSA to fulfill our new vision and goals.” Youngblood pointed to the new Vision Statement for the SSA, which is “To be a trusted authority for consumers on product transparency and education for specialty sleep products.” Youngblood said that to achieve this “our mission must be to serve sleep innovators, both manufacturing and retail, by promoting members, product transparency, and education.”
Youngblood said that one of the SSA’s goals involves restructuring, simplifying and expanding the four year-old SSA Environmental & Safety Program for “green” claims, launching the association’s new www.bedfax.org program for consumer disclosure and transparency, and re-structuring licensing fees to encourage membership and participation. “We are witnessing recent trends of consumers demanding to know about the contents and ingredients of the products they bring into their homes, reports and news articles of Federal Trade Commission (FTC) enforcement of “green” claims with mattress bedding companies, and growing consumer awareness of health, safety and sustainability issues. Combine all that and we think that this is a time when the SSA can step forward as a trusted mattress industry authority for consumers. We believe we can play a key role as a resource for correctly marketing mattresses and bedding.”
About SSA: Founded in 1995, the Specialty Sleep Association (SSA) is a national, not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. Its members develop or sell specialty sleep products including natural/bio-based and organic bedding, latex, memory foam, air, gel, water, adjustable, new spring technologies and related products. SSA membership includes more than 100 manufacturers and retailers ranging from small, family owned businesses to large corporations.