Serta Simmons Bedding has offered its predictions for the bedding industry in advance of the Las Vegas Winter Market Show. The company expects the almost $9 billion bedding industry’s growth to continue throughout 2018.
“Despite facing several challenges in 2017, including the rising costs in raw materials, and physical stores witnessing dramatic consumer shifts to online and direct-to-consumer purchasing, the U.S. bedding industry will remain a stable consumer product sector with moderate growth in 2018,” predicted Michael Traub, chief executive officer.
“One of the most critical turning points for key players in the industry will be adapting to the evolution of consumer purchasing preferences,” Traub continued. “E-commerce is growing in our industry, meaning that consumers have even more options for purchasing a mattress. Bedding retailers will need to explore omni-channel strategies by increasing their e-commerce capabilities, and adding in-store offerings to drive more foot traffic.”
Last year, to better serve the needs of its retail partners, SSB added Serta and Beautyrest mattress-in-a-box products to its lineup. These new options can be sold in retailers’ physical stores or through their online channels. SSB also launched its own direct-to-consumer brand, Tomorrow, which is aimed at the growing segment of consumers who prefer to purchase online.
SSB’s most recent product launches include an all-new line of Serta’s iComfort Hybrid mattresses and new Beautyrest Platinum line. The unveiling of these products will be supported by new brand campaigns for Serta and Beautyrest, which both announced new lead agencies in 2017.
“SSB’s portfolio of market leading brands allows our company to offer products across multiple channels and with a range of price points to meet consumer needs,” Traub concluded. “In 2018, we will continue to invest in our brands and introduce new solutions that position our retail partners for success.”
For more information, visit sertasimmons.com.
About Serta Simmons Bedding, LLC: Serta Simmons Bedding, LLC owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta brand, including Perfect Sleeper, iComfort, iSeries, Sertapedic and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest, Beautyrest Black and BeautySleep. Both subsidiaries also serve as key suppliers of beds to many of the world's leading hotel groups and resort properties.