Serta Named Most Recommended Brand by Women

Serta has been awarded the 2014 Women’s Choice Award seal by WomenCertified Inc. This designation is based on a national survey of thousands of women across America who were asked to select the brands they would most highly recommend to others.

“The Women’s Choice Award program works to raise awareness among consumers about which brands are most recommended by women and to honor those brands,” said Delia Passi, CEO and Founder of WomenCertified Inc. “By carrying the Women’s Choice Award seal, companies like Serta signify their commitment to empower women to make smart buying choices.”

According to a 2012 Fleishman Hillard Study, today’s U.S. female consumer values the opinion of others and over half of all women consider one of their roles to be that of a broadcaster, responsible for helping others make smart choices. It is not surprising that major brands, like Serta, now focus on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by identifying the brands most recommended and trusted by women, along with those that deliver a recommendation-worthy customer experience.

Statistics:

-92% of Americans will seek out the recommendation of others before making a major decision (Nielsen Research 2012)
-9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (Medelia Monitor 2013)
-Women are earning, spending, and influencing spending at a greater rate than ever before, accounting for $7 trillion in consumer and business spending in the U.S. (Steven Parker Jr., 2014)

“When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty,” Passi explained. “Those are the businesses we wish to recognize for their efforts and commitment to the No. 1 consumer – women. We are pleased to salute Serta for their focus on excellence, a commitment that is recognized by women consumers nationwide.”

“It is truly an honor to be recognized as the most recommended mattress, box spring and pillow brand with the 2014 Women’s Choice Award,” said Andrew Gross, senior vice president of marketing for Serta. “Serta has been leading the way in product innovation for more than 80 years, and it means a great deal to us that women continue to trust our brand to bring them more comfort and a better sleep experience.”

For more information, visit www.serta.com and www.WomensChoiceAward.com.

ABOUT SERTA: Serta and its licensees together are the #1 mattress manufacturers in the United States. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta and its licensees also manufacture the iSeries® Hybrid Sleep System and the exclusive Trump Home® and Bellagio at Home® mattress collections.

Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 150 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality.

 

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