Select Comfort Corporation plans to close its Comfortaire third-party retail business as it prioritizes against its consumer innovation strategy, focusing on the advancement its technology with the Sleep Number 360 smart bed. The company stated that maintaining production of Comfortaire products would require significant additional investment to upgrade aging facilities. The Comfortaire brand will still be available via alternative channels. Select Comfort will honor customer warranties on all Comfortaire products.
The decision will affect 25 Comfortaire team members, primarily in South Carolina. The company hopes to find roles for some of the affected team members at other Select Comfort locations.
Select Comfort purchased Comfortaire in January 2013. It was an important acquisition for the company, expanding its intellectual property with addition of assets like FlexTop technology, and the SleepIQ brand. Since the purchase, Select Comfort has operated Comfortaire as a separate brand, selling Comfortaire products through third-party retail partners.
To learn more, please visit sleepnumber.com.
About Select Comfort Corporation: Nearly 30 years ago, Sleep Number transformed the mattress industry with the idea that ‘one size does not fit all’ when it comes to sleep. Today, the company is the leader in sleep innovation and ranked “Highest in Customer Satisfaction with Mattresses” by J.D. Power in 2015 and 2016. As the pioneer in biometric sleep tracking and adjustability, Sleep Number is proving the connection between quality sleep and health and wellbeing. Dedicated to individualizing sleep experiences, the company’s 3,600 employees are improving lives with innovative sleep solutions.