SANITIZED to sell directly to customers in select industries
Scott Rosenzweig has been appointed president of SANITIZED (USA) Inc., the newly established US headquarters for Swiss-based SANITIZED AG. Sanitized is the number one built-in antimicrobial brand in Europe with strong and growing awareness globally, delivering hygiene function and material protection to over 500 licensees who incorporate the Sanitized technology and ingredient brand in hundreds of product categories. The new office is located in Ballantyne One at 15720 Brixhall Hill Avenue in Charlotte, NC.
“My job will be to expand the US presence of the Sanitized ingredient brand,” says Rosenzweig who holds an MBA degree from New York University and has 25 years of experience in strategic brand extension, new product development, and proactive licensee management. “This will allow our licensed partners the opportunity to build their businesses and to differentiate their products by delivering to their end users our core benefits of freshness, comfort, and/or material protection.”
He continues, “I am pleased to announce that we will now sell directly to customers in the consumer housewares and building materials industries as well as to those commercial business sectors, such as foodservice and healthcare that use polymers in its end products. Also, we will continue to leverage our relationship in the textile industry through our distributor, Archroma, the Swiss global color and specialty chemicals company.” According to Rosenzweig, Darrell Burnette who has been a US contact since 2008 was promoted to Sales Manager North America and will focus on textiles.
"I was impressed with the SANITIZED international headquarters in Burgdorf, Switzerland,” he adds, “by its technology, laboratory, regulatory, and product development capabilities as well as its marketing strength. With a 80-year history of bringing Swiss antimicrobial expertise to our customers, SANITIZED has a story that I look forward to telling in the US.”
For more information, please visit sanitized.com.
About SANITIZED: Swiss antimicrobial expertise since 1935. SANITIZED AG is the leading worldwide producer of antimicrobial hygiene function and material protection for textiles and plastics. For over 80 years, the company has been undertaking pioneering work in this field and has become an established specialist in comprehensive hygiene concepts. In addition to effective products, the range of services also includes advice on marketing and technical issues, diverse testing services, as well as a well-founded brand and license concept. SANITIZED AG only uses scientifically researched antimicrobial active ingredients that have undergone strictest risk assessments for people and the environment in internationally recognized procedures.