Restonic has announced the promotion of Julia Rosien to Brand Director for Restonic Mattress Corporation.
A communications veteran, Rosien has served as Restonic’s Brand Engineer since 2013. She has helped create and execute Restonic’s marketing and communications activity, including public relations, web-based and social media initiatives, event support and brand marketing programs. She also develops and directs content for the consumer-focused, research initiatives for Restonic Mattress Corporation.
“In a world where a solid digital media strategy – engaging online communities to connect with today’s consumer – it’s vital to have someone on the team who gets it. Rosien gets it!” said Ron Passaglia, President and CEO of Restonic. “Her ability to educate, engage and build relationships with our Restonic brand is of tremendous value to our team.”
Rosien has had a recognized impact on the overall growth and sustainability of the Restonic brand. Since joining the company, Rosien has re-engineered the communications structure internally. Additionally, she was the architect and driver of the company’s very successful digital strategy. According to the company’s analytic tracking, online growth has superseded more 3,000% under Rosien’s direction.
Former president and chair of WithIt, Rosien has also served on various boards, including the Better Sleep Council. Several digital media bloggers have cited her as being in the top 5% of digital media influencers online today.
"We are confident that Rosien’s appointment will allow us to continue to deliver high quality marketing programs, branding and customer communication programs to our licensees, retailers and end consumers,” Passaglia continued. “Rosien is a strong asset to our future growth in all these areas.”
For more information, visit restonic.com.
About Restonic: Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege. This means that every Restonic mattress is crafted with better quality materials and greater attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a leading international bedding company with manufacturing facilities throughout the world.