The Specialty Sleep Association (SSA) announced today that the SSA has elected Sarah Budensiek, Vice President of Marketing & Creative of PureCare of Fairfield, NJ (designers, manufacturers and marketers of “essential elements necessary to create a hearty sleep environment”) to a three-year term on the SSA Board of Directors. For over a decade, Sarah, a graphic designer has fused creativity and visual communication to enhance the voice of countless brands. In her leadership role at PureCare, Budensiek oversees all brand development, design, social media, PR, marketing, retail enhancements and more. A Graphic Design USA award winner and involved bedding industry advocate, Budensiek is a member of both WithIt and the Specialty Sleep Association.
SSA President Dale Read stated that Budensiek will play a vital role by bringing both her energy and experience as well as her marketing talents to the SSA Board. “Sarah will help us fulfill our dual vision and mission to not only embrace ‘consumer transparency’ with mattresses and bedding through the SSA’s BEDFAX program, but also to vocally promote the unique and distinct advantages offered by specialty sleep products including pillows, sheets, comforters, air beds, flotation beds, memory foam beds, latex rubber beds, polymer gel beds, adjustable beds, natural “bio-based” and “organic” beds “SMART BEDS” and futons.
Industry veterans Roger Coffey of Latexco, Mark Miller of Innomax and Pascal Roberge of Julien Bedouin were re-elected to three-year terms on the SSA Board of Directors.
About the Specialty Sleep Association: Founded in 1995, the Specialty Sleep Association (SSA) is a national, not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. Its members develop or sell specialty sleep products including natural/bio-based and organic bedding, latex, memory foam, air, gel, water, adjustable, new spring technologies and related products. SSA membership includes more than 100 manufacturers and retailers ranging from small, family owned businesses to large corporations.