PureCare Builds Strategic Team to Address the Needs of Retailers and Consumers

PureCare continues its growth, expansion and uniquely responsive service to a broad range of retailers and their customers with the promotions of Anthony Petrucci to the position of Vice President of Sales and Sarah Bergman to Vice President of Marketing & Creative.

Petrucci and Sarah Bergman will complete a four-person senior marketing, business development and sales team that includes Lonnie Scheps, Vice President of Market Diversification and Ralph Rosen, Vice President of Business Development. The four executives will run the day-to-day operations for sales, marketing and business development at PureCare and report directly to Sean Bergman, Chief Marketing Officer.

“Our team of experienced sales and marketing executives allows PureCare to continue our growth and expansion by offering superior products, exceptional marketing and excellent service to current and future customers,” said Sean Bergman. “We offer retailers the most comprehensive collections in the top of bed industry today focusing on health and wellness through the use of technical textiles, and the promotions of Sarah Bergman and Petrucci – two of the most talented executives I have ever had the pleasure of working with – allow us to expertly relate that message to retailers and the end consumer.”

After twenty years in senior sales positions for such mattress manufacturers as Serta and King Koil, Petrucci joined PureCare in 2014 as Director of Sales for the East Coast. Sarah Bergman, who has worked as a designer in the mattress bedding arena since 2007, joined PureCare in 2009 part-time and then full-time in 2011--playing a key role in the creation of the PureCare brand, website, social media functions, trade show design and visual merchandising.

Petrucci will manage seven sales professionals and the independent field sales representatives that span coast-to-coast. Bergman and her design team will continue to provide highly creative sales, packaging, point-of-purchase and marketing tools for retail customers. Petrucci and Bergman will form a strategic partnership to ensure that the vision of sales and marketing is continuously in sync, providing leadership to PureCare sales and marketing employees, and direct comprehensive services, training and support to PureCare’s retail customers.

“We offer marketing programs that sell,” Sean Bergman continued. “Our deep bench of experienced bedding executives ensures that the process is smooth for new customers. Our goal is to provide over-arching excellence to all our PureCare retailers.”

For more information, visit PureCare.com

About PureCare: PureCare designs essential elements necessary to create a healthy sleep environment. PureCare mattress and pillow protectors, sheets, pillows and toppers - all of which combine superior technology, innovation and the highest quality materials - are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness and has introduced the first Limited Lifetime Stain Warranty. PureCare’s entire collection of mattress and pillow protectors are the official protector products of the National Sleep Foundation and The Women’s Choice Award.