Continuing to position itself for new business development and rapid growth, Pure Talalay Bliss--the direct-to-retail division of Talalay Global--has appointed three new territory managers, announced President and COO Kim Fisher.
Paul Berman and Sami Hamadeh will report to Joseph Peterson, who recently was promoted to vice president of sales, Western U.S. for Pure Talalay Bliss. William Boehle will report to Ed Reardon, newly promoted Vice President of Sales, Eastern U.S. for the Pure Talalay Bliss brand.
Berman, who is based in Los Angeles, will manage the territory of southern California, including San Luis Obispo, Kern and San Bernardino counties. A sales veteran, Berman was an independent distributor for Enagic, Inc., an international water technology producer, immediately before joining Bliss. Before that he worked for Shifman Mattress Co. as a territory sales manager from 2012 to 2014. Berman has served in a number of prominent sales, marketing and account management posts since 1975.
Based in Washington State, Hamadeh will be responsible for Washington and Oregon, plus northern Idaho. Most recently, he served as a retail experience manager and a national accounts field sales consultant for Tempur-Sealy International over the years 2013 to 2016. Before that, Hamadeh worked as a regional sales manager for Palm Aviation and as a direct sales representative for fitness equipment producer Nautilus, Inc.
Boehle, who reports to Reardon, will be responsible for managing New Jersey, greater New York City and all of New England for the Bliss brand. Based in New Hampshire, Boehle most recently was a sales manager for two America’s Mattress stores. Prior to that, he served as a sales representative for Sleepy’s and as a sales manager for Mattress Giant.
“We’re very excited about adding these experienced sales executives to the Bliss sales staff,” Fisher noted. “Each has had either wholesale or retail experience in the mattress industry.
“This is part of our stepped-up effort in 2017 to substantially boost awareness and demand for Talalay products versus products made with other types of latex.”
For more information, please visit puretalalaybliss.com.
About Pure Talalay Bliss: Pure Talalay Bliss makes and markets the Talalay ActiveFusion collection, along with an assortment of bed toppers and pillows—all made from 100 percent Talalay latex. The company is owned by Talalay Global, the world’s largest producer of Talalay and one of only two major global manufacturers of the ultra-high-end luxury component.