Pure LatexBLISS™ announced it will open its first permanent Tupelo showroom at the upcoming Market, Feb. 28th to March 3rd. Nearly triple the size of its temporary space, the 3,200-square-foot showroom will allow for a more open and spacious presentation of the popular bedding, merchandising solutions and point-of-purchase materials. Situated in a high traffic area, the corner showroom features glass walls and an eye-catching, sleek, modern theme.
“We have experienced incredible success at this show in the past and decided it was time to open a permanent space. We found that Tupelo Market attracts retailers we hadn’t reached at Las Vegas or High Point Markets,” said Pure LatexBLISS President Kurt Ling. “The size of this showroom enables us to display all our offerings and properly tell the story of our beds without limiting to specific collections.”
At the Market, Pure LatexBLISS will showcase its popular ActiveFUSION™ Climate Control mattress, topper and pillow collections. ActiveFUSION utilizes phase-change material to store and release energy on demand. This cutting edge material cools a warm sleeper and warms a cool sleeper in the same bed, helping two partners sleep at their optimal body temperatures. The collection’s most unique feature is the location of the gel, which is infused into the ticking on the outside, and in the Talalay Latex on the inside.
In addition to the company’s custom pillow and topper display, Pure LatexBLISS will introduce its “CustomFIT™ for You” to the Tupelo Market. The retail merchandising program gives consumers the opportunity to design and build their perfect bed in stores by allowing them to select a mattress, foundation, removable pillow top and pillow that is tailored to their personal preferences. With a variety of mattresses, foundations, pillow tops and pillows, the CustomFIT program can offer customers nearly 150 possible combinations for creating their best bed with only a handful of floor samples.
For more information, visit www.latexbliss.com.
Pure LatexBLISS: Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. Today, the company does business in 16 countries with regional distribution centers in the United Kingdom, France, Asia, Canada, Atlanta, Miami, Phoenix, Texas, Connecticut, and Portland (OR). Pure LatexBLISS has five showrooms worldwide in Brussels, Belgium, High Point, NC, Las Vegas, NV, Shelton, CT and Tupelo, MS.