Pure LatexBLISS Opens First of Three Boutiques in Asia

Pure LatexBLISS SofamarkPure LatexBLISS™ opened its first retail location in Asia, partnering with Hong Kong’s largest furniture retailer, Sofamark, as part of its regional growth plan announced earlier this year. The company partnered with Sofamark, one of Hong Kong’s leading furniture stores, to introduce its mattress, pillow and topper products in Sofamark showrooms located in Sheung Wan, Taikoo and Kwun Tong. The products offered in the lineup are specially designed for regional profile preferences.

More than 75 guests attended a grand opening event at the Langham Hong Kong Hotel on Saturday, March 23. Latex International President and CEO Dave Fisher, Vice President of Strategic Marketing Tomas Eisenberg and Pure LatexBLISS President Kurt Ling represented the company for the festivities, joined by Sofamark directors Jack Kwan and Nelson Lau.

“We couldn’t be more excited about our new relationship with Sofamark as they share our enthusiasm for bringing the Pure LatexBLISS brand and our ‘lift, relax, relieve’ message to the Hong Kong market” said Ling. “Hong Kong represents an important first step for our China expansion plans as it remains the leading luxury goods market in the region. Sofamark customers value U.S. manufactured goods, and it is our privilege to provide them with the finest quality sleep products available in the world today.”

All Pure LatexBLISS products exported to Asia will still be manufactured in the United States at the company’s Connecticut facility. The company will also introduce a new exclusive, ultra- luxury collection customized specifically for the Asian consumer, with new mattress profiles including 13-inch, 14-inch and 15-inch all-latex beds. The pricing for the mattresses range from US$2,500 to US$8,000.

For more information, visit www.latexbliss.com.

About Pure LatexBLISS: Atlanta-based Pure LatexBLISS is a growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. Today, the company does business in 17 countries with regional distribution centers in the United Kingdom, France, Asia, Canada, Atlanta, Miami, Phoenix, Texas, Connecticut, and Portland (OR). Pure LatexBLISS has five showrooms worldwide in Brussels, Belgium, High Point, NC, Las Vegas, NV, Shelton, CT and Tupelo, MS.