In a joint effort to educate consumers about bedroom allergies and allergen-reduction solutions, Protect-A-Bed and the Asthma and Allergy Foundation of America (AAFA) have partnered on a national campaign to raise awareness of household allergens.
“Allergy season has come early this year, but it’s important to remember that allergies can last all year inside the home,” said Melanie Carver, AAFA’s Vice President of Community Services, “One of the most allergen-prone rooms in your house is the bedroom, due to the bed harboring dust mites. Reducing allergens in the bedroom can ease allergies and reduce asthma triggers.”
Protect-A-Bed’s AllerZip mattress and pillow encasements are effective solutions for reducing allergens lurking in the bed. AllerZip products completely wrap the mattress, box spring and pillows with a protective layer of waterproof Miracle Membrane, a flexible barrier that stops liquids, dander, mold, bed bugs and dust mites – a leading allergen trigger. Certified by the AAFA, and backed by the Good Housekeeping Seal, AllerZip has been rigorously tested and is proven to reduce the number of allergens in the bed.
“According to a recent study by the Better Sleep Council, allergen control is now the 3rd most important item when consumers assess mattress construction,” said James Bell, CEO of Protect-A-Bed. “We know that no mattress is 100% allergy-free on its own. That’s why we’ve taken great care to design AllerZip to prevent allergens and pests from entering or exiting the mattress or pillows.”
The promotion, planned to launch in May, will include an expert column by Dr. John McKeon, CEO of Allergy Standards Ltd. in USA Today’s Allergy and Asthma special segment, a social media campaign, product giveaway, and a national promotion, available through hundreds of retail stores, that provides AllerZip encasement purchasers with two free AllerZip pillow protectors.
“The average person spends 25 years of their life sleeping in bed. Unprotected beds and pillows can lead to a high allergen exposure,” said John Rachid, President of Protect-A-Bed. “Partnering with AAFA on this promotion can help bring awareness to just how much reducing allergens in the bedroom can improve quality of life for asthma and allergy sufferers.”
AllerZip mattress protection fits sizes ranging from twin to king, sofa mattresses, and box springs. AllerZip mattress protection retails from $89-$149. AllerZip pillow protectors are sold in standard, queen and king sizes, retailing from $25-$29.
About Protect-A-Bed: Protect-A-Bed is the global leader in sleep technology. First to develop air-vapor-porous mattress protection, Protect-A-Bed has driven innovation throughout the mattress protection category and continues to drive development throughout the top-of-bed industry. Today, Protect-A-Bed offers a complete line of top-of-bed products, from mattress protection to encasements, pillows, mattresses and sleep technology.
About the Asthma and Allergy Foundation of America: The Asthma and Allergy Foundation of America (AAFA), a not-for-profit organization founded in 1953, is the leading patient organization for people with asthma and allergies, and the oldest asthma and allergy patient group in the world. AAFA is dedicated to improving the quality of life for people with asthma and allergic diseases through education, advocacy and research.