Protect-A-Bed has hired Kara Lineal to serve as the company’s new vice president of marketing, and Warrick Bell will lead the company’s product innovation and development.
In her role, Lineal is responsible for overseeing the strategic marketing direction for the company and its two child-brands, REM-Fit and ThermalStrike. She will report directly to John Rachid, president of Protect-A-Bed. She brings a wealth of experience to the role, most recently serving in director positions for Chaney Instrument Co.’s marketing department since 2011.
“Kara is a natural fit for our team and has a great deal of experience working with consumer products and a strong background in digital marketing,” said James Bell, CEO and founder of Protect-A-Bed. “Her expertise and achievements in launching a variety of consumer goods will be largely beneficial as the company continues to progress toward reaching its Vision 2018 goals.”
With Lineal’s appointment, Warrick Bell will shift from managing marketing efforts to a deeper emphasis on product development as vice president of product innovation. He has been with the company for more than five years, overseeing the development and launch of new products including the REM-Fit Active, a sleep and activity tracker, and ZEEQ Smart Pillow, designed to analyze sleep and intelligently play a role in how users sleep each night.
“Warrick has proven himself in helping the company move the needle in the sleep technology industry,” said James Bell. “We’re excited for what the future holds and the ideas he’ll bring to the table as we continue to advance innovation in how people rest and recover.”
Lineal is a Chicago resident, and graduated from University of Wisconsin with a bachelor’s degree. She earned her MBA from the University of North Carolina and holds an Integrated Strategies in Internet Marketing certificate from the University of San Francisco.
For more information, visit ProtectABed.com.
About Protect-A-Bed: Based in Wheeling, IL, Protect-A-Bed offers consumers a complete line of protective bedding products because “Every Mattress Needs Protection.” With more than 30 years of experience in bedding protection product development, 320 products in 40 categories, and a presence in 48 countries, Protect-A-Bed is recognized as a worldwide leader in mattress protection innovation. Protect-A-Bed products help create a dry, hygienic, bedbug-free and anti-allergy sleep zone while also protecting the mattress warranty. The company developed the proprietary Miracle Membrane, which is waterproof and protects mattresses against liquids and bodily fluids that may inhibit a mattress’s warranty claim, and patented BugLock with SecureSeal and three-sided zipper system for encasements. Protect-A-Bed products are listed as Class 1 Medical Devices with the Food and Drug Administration, and have received the Good Housekeeping Seal. In addition, Protect-A-Bed’s AllerZip Smooth Mattress and Pillow Encasements are Certified asthma & allergy friendly by the Asthma and Allergy Foundation of America.