Positioning itself and its customers for continued growth and increased success in 2017, Talalay Global has expanded the responsibilities of its key sales executives, but also says goodbye to a key marketing player.
Ken Hinman, Global Marketing Officer for Talalay Global, is departing the bedding industry to become president of a new design and apparel company based in Nashville.
Talalay Global’s President and COO Kim Fisher announced that Hinman was leaving “to embark on an exciting opportunity outside the bedding industry.
“Ken has helped us develop a solid marketing base on which to build our future,” she continued. “Although we’ll miss him and the many valuable contributions he’s made in branding and marketing across both of our businesses, we wish him all the best.”
Hinman, who joined Talalay Global in early 2014, re-branded both Talalay Global and Pure Talalay Bliss—the company’s direct-to-retail division—during his tenure, raising awareness and demand for the Talalay name. He also was charged with web development and with creating on-demand marketing programs, among other responsibilities.
“The journey has been incredible and rewarding,” Hinman noted, “and I’m confident that I’m leaving at a time when both Talalay Global and Pure Talalay Bliss are strong and growing.
“I’m very proud of the tremendous strides that Kim and I made together,” he added, “and given her energy and her continued focus on marketing, the company’s next chapter will be even greater.”
Fisher said the company will continue to move forward with its marketing plans, which include the recent engagement of a major marketing agency based in New York. Together, she said, the objective will be to drive increased trade and consumer awareness for Talalay through traditional, digital and social media channels.
“We’ll also work closely with our partners worldwide to drive the relevance and value of Talalay in the minds of customers,” Fisher added.
With that aggressive business plan in place, the company has promoted to of its key sales executives: Jeff Gober and Dan Manning.
Gober, who is Executive Vice President of Sales, Western U.S., will now be adding Canada and Mexico to his sales duties. His experience in the sleep products industry has included sales and management posts with E.S. Kluft & Co., FXI and Southerland Bedding. He joined Talalay Global in 2001 and earned the company’s Salesman of the Year Award in 2014.
Manning, who has been serving as Vice President of Sales, Eastern
U.S., has been promoted to Executive Vice President of Sales for the eastern region. Before joining Talalay Global in 2014, Manning had been a sales representative and then an account manager in the southeast region for foam producer FXI.
Forming an executive sales team that will report directly to Fisher, Gober and Manning are charged with managing existing customer partnerships, cultivating new business opportunities and increasing sales and profits in their respective regions.
“Both Jeff and Dan are integral to our strategy of strengthening and growing our organization and to consistently providing our OEM customers with the highest quality products and the best possible service,” Fisher said. “We’re very excited about both of these promotions, which empower and position our key sales executives for achievement and success in 2017 and beyond.”
About Talalay Global:Talalay Global was founded in 1975 and is the world’s largest producer of Talalay and one of only two manufacturers of the ultra-high-end luxury component. In addition to its Talalay facility in Shelton, the company has distribution and fabrication centers around the world.