Organic Mattresses, Inc. (OMI) announced a new partnership with one the largest furniture retailers in North America, Elte, to carry five of its most popular mattress models. The Toronto store will feature OMI’s Terra, Lago Nouveau, Flora Noveau, Midori, and Flora on its spectacular 200,000 square foot showroom floor, joining such luxury brands as Vi-Spring and Hypnos.
The Elte placement is another in OMI’s growing roster of a “Who’s Who” list of high-end traditional furniture stores, including ABC Home and Carpet, Safavieh and HD Buttercup.
“We are seeing very interesting positioning of our brand with premier retailers across North America, who believe it is time to give their customers a certified organic mattress choice. These leading retailers are not selling us exclusively as an organic brand, but placing us right next to other luxury brands and, in effect saying, ‘oh by the way, you can get all the benefits of luxury and comfort – plus a healthier alternative – as well with OMI,” said OMI’s President and Founder Walt Bader.
“Elte is dedicated to bringing their customers the very best in home furnishings and caters to the health and style-aware consumers who looks for something more than the typical mattress offerings. When looking at Elte’s showroom floor, you won’t find just run-of-the-mill products that can be found at any given traditional major retailer. The partnership was a natural. We focus on bringing our third-party certified organic products to not only the eco-aware consumer, but too many other consumers that may not be aware that organic is available outside of the kitchen,” added Bader. “The bottom line is that our success in traditional retail furniture stores like Elte underscores that today’s consumers are supporting organic products well beyond those available in the grocery section and ARE seeking out certified organic options for the entire home.”
For more information, visit www.omimattress.com.
About OMI: OMI is a full-circle environmental company dedicated to supporting America’s organic and sustainable farmers. OMI’s handmade custom organic mattresses are manufactured in Northern California in the first and only large-scale GOTS-certified Eco-Factory™ created solely to manufacture organic products. OMI mattresses qualify under the U.S. Environmental Protection Agency’s LEEDs indoor air-quality program. In 2013, OMI became the first mattress manufacturer to obtain the Global Organic Latex Standard (GOLS), certifying the company’s latex mattress cores are fully organic.