Organic Mattresses, Inc. (OMI) is predicting a significant uptick in the demand for children’s organic mattresses due to increased state legislation designed to protect children from harmful chemicals. Several states, including Washington, Maine and Vermont, have already enacted such green laws, and several others have similar legislation pending.
OMI, manufacturer of luxury, certified organic mattresses under the Organicpedic, Organicpedic Earth and REST brands, believes that organic mattresses provide a safe, pure sleep environment for everyone, but especially children who tend to spend more time in bed.
According to the National Sleep Foundation, by the age of 2, most children have spent more time asleep than awake, and, overall, a child will spend 40 percent of his or her childhood asleep.
“Jeopardizing a child’s health is an unnecessary risk to take when there’s a safer alternative,” said Jeff Bader, CEO of OMI. “OMI offers those safer alternatives with children’s mattresses that are certified organic to provide parents with the assurance that they’ve chosen a product that provides a safe and healthy environment for their children. When you consider how much time children spend in their beds, the need to provide them with a safe sleep surface is a priority.”
Several states have passed legislation to protect children from harmful chemicals. They include: Washington (Children's Safe Product Act, enacted 2008), Vermont (Chemical Disclosure Program for Children’s Products, enacted 2015), Oregon (Toxic-Free Kids Act, enacted 2015), Maine (Toxic Chemicals in Children’s Toys and Products Act) and New York (The Child Safe Products Act). Similar proposals are under consideration in several other states.
These laws require manufacturers of products marketed to or intended for use by children to report products that contain one or more high priority chemicals of concern for children’s health. Such disclosure arms parents with the knowledge needed to safeguard their families by making educated product choices.
“Beyond parents’ awareness of and preferences for organic products,” said Bader, “state legislation also continues to reflect the increased concern for the potential detrimental effects of children’s long-term exposure to toxic substances.”
Organic mattresses present a largely untapped opportunity for sleep retailers to gain their share of the $3.6 billion in annual sales of organic non-food products. In step with the new regulations, more parents are buying organic products for the long-term health and well-being of their children.
“Consumer demand for organic products continues to rise,” Bader noted, “particularly from conscientious parents who are choosing certified organic and natural products over conventional options when they make purchases that impact their children.”
According to the Organic Trade Association’s (OTA) 2016 U.S. Families’ Organic Attitudes and Beliefs Tracking Study, 35 percent of American families “make a great deal of effort” to choose organic foods and products. When that group is expanded to include families that make even a minor effort in that regard, the number jumps to 74 percent.
The study also found that America’s 75 million millennials make up 52 percent of organic buyers. Parents in this 18- to 34-year-old age demographic are now the biggest organic buying group in America primarily because they are more aware of the benefits of organic.
In addition, a recently conducted Thomson Reuters-NPR Health Poll shows nearly six in 10 consumers would purchase organic over conventional products “when given a choice.”
OMI was the first company to achieve USDA “Certified Organic” status for a complex textile (mattress). It was the first company to challenge the CPSC and proved that its products could pass flammability regulations without fire barriers or suppressants; the first to develop a method of sanitizing certified organic raw materials; and the first company to use certified organic, 100 percent natural latex cores in its products. OMI mattresses qualify under the U.S. Environmental Protection Agency’s LEEDs indoor air-quality program.
To learn more, please visit omimattress.com.
About OMI: OMI is a full-circle environmental company dedicated to supporting America’s organic and sustainable farmers. The company is the nation's number one manufacturer of organic mattresses under the Organicpedic brand. OMI was the first company to achieve USDA “Certified Organic” status for a complex textile (mattress). It was the first company to challenge the CPSC and proved that its products could pass flammability regulations without fire barriers or suppressants; the first to develop a method of sanitizing certified organic raw materials; and the first company to use certified organic 100 percent natural latex cores in its products. OMI’s handmade custom organic mattresses are manufactured in Northern California in the first and only large-scale Eco-Factory dedicated to the manufacturing of certified organic products. OMI mattresses qualify under the U.S. Environmental Protection Agency’s LEEDs indoor air-quality program.