The International Sleep Products Association (ISPA) has announced that Luke Williams, professor of marketing and executive director of the Berkley Center for Innovation & Entrepreneurship at New York University’s Stern School of Business, will be the keynote speaker for ISPA EXPO 2014, which is being held this March in New Orleans.
Williams, a leading consultant and speaker in the areas of innovation and disruptive thinking, will address attendees at the ISPA Industry Breakfast. Williams is a fellow at the innovation company Frog Design, and he has worked with leading brands to develop new products, services, and business models. His views are regularly featured in Bloomberg BusinessWeek, Fast Company, The Atlantic and NPR. He is the author of the best-selling book Disrupt: Think the Unthinkable to Spark Transformation in Your Business.
“The mattress industry is undergoing continuous innovation and change,” said ISPA President Ryan Trainer. “We are extremely pleased that Luke Williams, an internationally recognized author and authority on business innovation, will share with our audience at ISPA EXPO how bedding professionals can use disruptive strategies to transform their company.”
ISPA is finalizing educational sessions for ISPA EXPO that will be of value to all sectors of the industry, including mattress recycling, navigating emerging markets, consumer trends, and technology and B2B sales.
ISPA EXPO 2014 will also feature exhibitions that showcase the latest in machinery, equipment, components, supplies and services for the mattress industry. More than 200 companies are expected to participate; to date, more than 150 companies have committed to exhibit.
About the International Sleep Products Association: Established in 1915, the International Sleep Products Association (ISPA) is dedicated to protecting and enhancing the growth, profitability and stature of the mattress industry. As the industry’s trade organization, ISPA represents mattress manufacturers and suppliers throughout the world.