Malouf has been awarded first place in packaging design and received multiple honorable mentions at the 8th International Design Awards, an annual competition drawing more than 1,000 entries from 52 countries throughout the world.
Competing with some of the largest brands in the world, Malouf received the ‘Gold’ award for its elegant, high-end Italian Collection sheet packaging. In 2014, Malouf updated the design of its Italian Collection packaging to match the superior product found within, 100 percent Egyptian cotton sheets hand-tailored by Italian artisans.
The updated package employs matte fabric board to create a two-piece box crafted in traditional Italian linen style. All typography on the box is stamped in silver foil with the size and color hand marked to emphasize hands-on artistry. After removing the lid, a layer of printed white tissue veils beautifully folded and arranged linens. Tucked inside, in bold black against the soft white of the sheets, is a hand-signed care card completed by the artisan who conducted the final inspection.
“It is a great honor to be awarded first place in one of the most prestigious design awards in the world,” said Emily Bunnell, Malouf’s creative director. “This level of recognition paints a picture of the incredibly talented people at Malouf whose hard work is now celebrated among the highest circles in the design community.”
Malouf also received honorable mentions in professional multimedia for its newly redesigned website and an instructional video describing its trend-setting online account management system.
The new Malouf website integrates cutting-edge design principles that facilitate its goal to educate buyers and customers on the brand and products within. The home page and primary product pages feature a full-width video produced to showcase the key points of the company and respective product families. Most of Malouf’s customers use the website to learn about its products so the product pages were designed with large, high-resolution photographs and complementary copy to help consumers understand the detail behind each product.
“From the beginning we wanted to design the website to be in the award-winning category so it’s great to see it in the same arena,” said Amber Evertsen, the lead designer for Malouf’s website.
Malouf’s video is a brief, animation created by its in-house design and video team to educate its buyers about the powerful online account management tools it created to make ordering, managing and paying easy.
“Last year we launched our online account management system to help our retail partners access all the information they needed at any time they wanted it,” said Chad Andrews, Malouf’s video animation specialist and graphic designer. “The video was a fun project that allowed us to be creative and educate about something very functional. We’ve had great feedback from our retail partners already, so it’s cool to get this kind of recognition as well.”
This wasn’t the first time Malouf was awarded for its packaging. Four years earlier, Malouf received ‘Silver’ at the 4th International Design Awards for its Sleep Tite mattress protector line packaging.
Malouf will exhibit its new award-winning Italian Collection packaging, its website and account management video, among other things, at its permanent tradeshow spaces in Las Vegas, New York, High Point, and Tupelo.
For more information, visit maloufsleep.com.
ABOUT MALOUF : Malouf has been innovating, manufacturing, and importing quality bedding products for over 12 years. Malouf’s product lines include Z pillows, WOVEN linens, STRUCTURES frames, SLEEP TITE protectors, and ISOLUS toppers. This comprehensive offering provides retail partners with the tools needed to enhance every mattress sale. Malouf now owns over one million square feet of warehousing space between the east and west coasts, allowing for streamlined shipping logistics and faster transit times.