Eco-chic interior designer Sarah Barnard of Sarah Barnard Design in Santa Monica, Calif., will moderate a panel discussion about the value of consumer disclosure labeling in the specialty sleep marketplace at the upcoming Las Vegas Market.
Panel participants will include Chris Chamberlain, co-founder of The Clean Bedroom, a leading organic bedding retailer with stores in Maine, California, Massachusetts, Rhode Island, Connecticut and New York; Barry Cik, founder of Naturepedic, an organic bedding manufacturer with an active product labeling program; and a Las Vegas consumer who places a high value on transparent communications when deciding which products to purchase for her home.
The seminar, open to all market attendees, will be held on Monday, January 28th and is sponsored by the Specialty Sleep Association. The event was created to raise awareness for how using “truth in marketing” of sleep products can help to grow sales among specific groups of consumers, according to Dale Read, SSA president.
The panel will discuss how identifying “what’s in a mattress” can be a powerful selling tool for retailers. The group also will provide tips on how stores in the specialty sleep arena can prepare for the emerging product labeling trend.
“Purchasing safe and environmentally friendly products for the home is a growing priority for many consumers, especially for mothers of young children,” says Read. “With the SSA’s Environmental & Safety Program, we’ve done the leg work for the manufacturer and the retailer.”
The SSA program currently has three levels of bedding product seals that build upon each other with increasingly demanding levels of requirements. The seals, plus a required SSA Consumer Disclosure Label, appear on mattresses from manufacturers who comply with requirements of the program and serve to inform the consumer about the minimum environmental and compliance levels to which a manufacturer claims its particular products adhere.
“This is a seal and label consumer disclosure program that relies on existing certifications and standards already established by independent agencies,” adds Read. “With product seals and tags, consumers will understand the environmental and safety attributes of participating manufacturers’ products at the point of purchase.”
Participating manufacturers complete an extensive application process, providing documentation to back up claims. Any mattress currently manufactured is potentially eligible for inclusion in the program, but higher levels of classification require compliance with requirements for third-party certifications and increased use of natural/bio-based or renewable content.
For more information, visit www.sleepinformation.org.
About Sarah Barnard: A member of the American Society of Interior Designers, Sarah Barnard is recognized by the International Institute for Bau-Biologie & Ecology as a Building Biology Practitioner (BBP) and by the United States Green Building Council as a Leadership in Energy and Environmental Design Accredited Professional (LEED AP). She serves on the Santa Monica Conservancy’s board of directors and specializes in green interior design and historic preservation. In addition to moderating the “What’s In Your Mattress” educational event, Barnard is currently designing the new headquarters of Life Rolls On, a subsidiary of the Christopher Reeve Foundation. Other recent projects include the new corporate offices of National Geographic Entertainment, a Backstage Celebrity Eco-Lounge for the Academy of Country Music Awards and the Teen Choice Awards, and a sustainable penthouse.
About SSA: Founded in 1995, the Specialty Sleep Association (SSA) is a national, not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. Its members develop or sell specialty sleep products including natural/bio-based and organic bedding, latex, memory foam, air, gel, water, adjustable, new spring technologies and related products. SSA membership includes more than 100 manufacturers and retailers ranging from small, family owned businesses to large corporations. SSA has showrooms in Las Vegas and High Point.