E.S. Kluft & Co. is announcing the debut of an ultra-flexible innerspring for all its Aireloom models along with the Aireloom Latex Luxury Collection to be showcased at the Summer Las Vegas Furniture Market. Kluft said it aims to help retail partners respond to the rapid growth of the adjustable base category, while satisfying those consumers who desire the comfort feel of luxury innerspring paired with the mobility of a power base.
After more than six months of intense development and testing, Kluft has revealed a new coil system boasting 50-percent increased flexibility, making innerspring mattresses a viable option for pairings with adjustable bases. Kluft redesigned its individually wrapped coils to bend easier, without sacrificing the sturdy edge support its mattresses are know for. The new amenable coils will be now used throughout all Aireloom mattress collections, opening an array of new adjustable friendly options for retailers and consumers.
“We recognize adjustable bases are a growing part of the retail sale, so we want to provide our partners with luxury mattress options – and innerspring options - that are adjustable friendly. We’ve noticed several high-profile manufacturers labeling their offerings as ‘adjustable friendly’ without any substantial structural changes. However, we’re offering a real solution – high-quality design and first-class engineering that makes all our beautiful Aireloom mattresses an option for those who desire mobility in bed,” said E.S. Kluft & Company President and CEO Earl Kluft.
Kluft will also introduce the adjustable friendly Aireloom Latex Luxury Collection in Las Vegas. The sleek line is available in four models, each featuring an 11-inch profile with a different firmness level. Layers of Talalay latex are complimented by layers of high-density foam and unique temperature regulating technology designed to store and release heat on demand. The mattresses are finished with a heavy-weight knit fabric with a stylish, “slim-line” European aesthetic. The side-panels feature a diamond quilted breathable spacer cloth adorned with a ribbon woven with the Aireloom name. That modern styling is complimented by a new linen upholstered foundation, available to accommodate adjustable bases, which will now serve as a common foundation among an array of Aireloom mattresses.
About ES Kluft: In 2004, third-generation mattress maker Earl Kluft founded E. S. Kluft & Co. and created the next hallmark of luxury bedding. Kluft’s Aireloom® designs offer artisanal quality and legacy features such as hand-tied coils and hand side-stitching. Kluft lines feature the most advanced patented conforming designs and technologies available in the world, as well as the highest quality materials, such as American made natural Talalay® latex, airegelle™ technology, natural and eco-friendly fibers, English nested coils, New Zealand Joma wool as well as Belgian jersey knits and damask fabrics. Kluft’s flagship factory is located in Rancho Cucamonga, CA and in 2012 the company added a state-of-the-art East Coast facility in Hazelton, PA. In 2013, Kluft announced the merger of its North American operations with Vi-Spring, a wholly owned subsidiary of Flex Group of Spain, creating the best portfolio of luxury bedding brands in the world’s largest market. Aireloom and Kluft products are available in more than 350 select U.S. retailers and internationally.