Kingsdown’s Kevin Damewood, executive vice president of sales and marketing, and The Sleep to Live Institute’s Dr. Robert Oexman, have been featured as mattress industry experts on National Public Radio (NPR) one of the largest national media organizations. In the story entitled “Mattress No Longer Delegated to Bottom of Shopping List,” the two gave insight into the shopping habits of the ever-changing consumer and the importance of an in-store “rest test.”
The story was aired on NPR’s “Morning Edition,” the premier 24-hour news operation that draws on reporting from correspondents around the world. NPR boasts more than 34 million listeners and nearly 102 million viewers online each month.
The article referenced a recent survey by The Better Sleep Council, which suggested that consumers were replacing their mattresses more often, particularly younger people 18 to 35. The data suggests that this demographic is expected to replace its mattress about once every six years.
“Replacing your current mattress at the appropriate time is a gateway to a better night's sleep and all the benefits promised along with it,” said Damewood. “Educating consumers on the importance of sleep and the impact it has on our health has always been a core component of the Kingsdown mission.”
Damewood also spoke about the importance of consumers visiting a retailer and testing out a mattress before making a purchase. This ties into the company’s stance on online only e-retailers.
“I don't know how you can really, thoroughly, 110 percent accomplish that online," said Damewood. “How many consumers really understand what the different gauges of wire mean online and what that means to the support they're being given in a mattress?”
Kingsdown’s NPR segment can be viewed at here.
About Kingsdown: Kingsdown, Inc., founded in 1904 and headquartered in Mebane, N.C., is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are in Tokyo, and Melbourne, Australia. Additional manufacturing and distribution centers are in Waco, Texas; Winchester, Va.; Lakeland, Fla.; Stockton, Calif.; Tuscany, Italy; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Sereban, Malaysia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia.
About The Sleep To Live Institute: The Sleep to Live Institute is the research arm of leading bedding manufacturer Kingsdown, Inc. Through the science of sleep, the medical specialists, physicians and engineers at the Institute provide the public with specific solutions to combat sleep-related issues, such as behavior, environment and sleep equipment. The Institute is committed to researching and developing real-world technologies that can benefit consumers who desire quality sleep.