Kingsdown and Magniflex form Alliance

Global mattress brand, Magniflex and top 10 bedding producer, Kingsdown, have formed a strategic alliance that will grant Italy’s largest mattress manufacturer the right to manufacture and distribute select products including MySide® mattresses and bedMATCH™ technology in Italy. Additionally, both companies have announced plans to collaborate on product development and Magniflex aims to create a new co-branded bedding line certified by the Sleep to Live Institute. The deal gives Kingsdown’s premier diagnostic brands access to Europe’s fourth largest economy and Magniflex’s chain of sleep shops, the largest in the country, as well as the opportunity for the two companies to expand their global distribution through joint efforts using the scientific research of the Sleep to Live Institute.

“Magniflex is a brand rich in European history and performance. Like Kingsdown, they are committed to continuously learning more about the science of sleep and ways in which customers can get a more restorative night’s sleep so our alliance is really of two companies with like mind and mission,” said Kingsdown Senior Vice President of Global Brand Management Lee Hinshaw. “This agreement makes for a powerful combination in the bedding industry, as both companies are focused on creating innovative, luxurious products and growing our brands globally.”

“This partnership reinforces our commitment to providing our retailers and consumers the highest quality sleep solutions on the market,” said Magniflex Global Sales Director Marco Magni. “We are excited that several of our Magniflex collections will be Sleep to Live Institute certified and we will begin manufacturing and distributing Kingsdown’s popular MySide brand in Italy. In addition, we will be bringing the Science of Sleep to the Italian market with bedMATCH technology, a sales tool that helps consumers find the best mattresses for their body type.”

The Sleep to Live Institute’s signature product, MySide, caters to couples -- boasting two individual sleep zones in one mattress. The dual zones can be comprised of foam, gel, or latex and are recommended through the bedMATCH diagnostic system. Available in select markets – soon to include Italy – bedMATCH uses 18 statistical measurements and over 1,000 calculations to help consumers pick the best mattress for their body type.

For more information, visit www.kingsdown.com or www.magniflex.com.

About Kingsdown, Inc.: Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. Each product is manufactured using handcrafted techniques combined with state‐of‐the‐art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Bangkok, Thailand, and Tokyo, Japan. Additional manufacturing and distribution centers are located in Winchester, VA; Muskogee, OK; Lakeland, FL; Stockton, CA; Toronto, Calgary, and Vancouver, Canada; Derby, United Kingdom; Kuala Lumpur, Malaysia; Istanbul, Turkey; Melbourne, Brisbane and Perth, Australia.

About Magniflex: Magniflex was founded over 50 years ago in a suburb of Florence, Italy, and today more than 35 million people in 76 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to gain certifications from Oeko Tex. The company’s central manufacturing facility produces up to 10,000 mattresses a day, 80 percent of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and now, Canada.

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