In the wake of the Las Vegas Market, King Koil has reported that the new Duck Dynasty collection it launched at the show, along with the company’s newly introduced World Luxury line, generated both major retailer attendance and attention.
“We saw tremendous traffic from many quality retailers and experienced the greatest response we’ve ever had at any show to a single product introduction, the King Koil Duck Dynasty line,” said company president and COO Dave Roberts.”We received firm commitments for the line and continued to get rave reviews for the World Luxury series, which was first presented last January. Overall, we had a fantastic market experience and we’re very pleased with the results. All of the advance planning and hard work really paid off.”
The Duck Dynasty Collection was the featured product in King Koil’s additional 6,100-square-foot showroom across the hall from its longstanding space. The company designed the presentation—on which a new Duck Dynasty environment for retail stores is based—to simulate the typical grassy fields and marshland that attract ducks in the wild.
Several wall-size hanging banners featured photography of duck blinds and duck-hunting venues. The Duck Dynasty beds, accented with the TV show’s trademarked duck camouflage, featured headboards with familiar sayings from the reality series like “Work hard. Nap hard.”
The presentation also included standing life-size images of the four key Robertson family members, plus a giant TV screen at the showroom entrance that presented new Duck Dynasty retail TV spots, a Duck Dynasty-themed video game, plus giveaway bags for retailers packed with product brochures, Duck Dynasty T-shirts and a duck-hunting call reminiscent of the show’s Duck Commander model.
“Our objective in Las Vegas was to provide retailers with a reasonably priced line that had the brand excitement and pulling power to attract the millions of loyal Duck Dynasty fans,” Roberts said. “We came away from the market very confident that an RSA can easily open an entertaining conversation with a consumer about this product line. And the marketing support package, which includes traditional and online advertising plus dramatic in-store display elements, only make the process of engaging mattress shoppers that much easier.”
For more information, visit www.kingkoil.com.
About King Koil: King Koil is a Top 10 U.S. bedding manufacturer and maintains an international licensing group that serves 80 countries. The company is focused on innovating and marketing meaningful sleep solutions and bedding brands, which today include World Luxury™, Sleep Couture™, iMattress™, Natural Response®, Laura Ashley® and Extended Life™, in addition to the new Duck Dynasty® Collection.