Continuing to strengthen its sales team in the western United States, mattress manufacturer, King Koil, hired Jason Zachariasen to serve as a sales representative throughout the Pacific Northwest. A 14-year bedding industry veteran, Zachariasen reports to Howard Galant, executive vice president of sales for the Western Division
In his most recent role, Zachariasen served as senior territory manager at Serta Simmons Bedding, where he developed and grew the western Washington state territory from his home base in Seattle. Prior to joining the manufacturing side of the mattress business, he held several key roles on the retail end, including vice president of sales, at Missoula, Montana-based retailer Sleep City.
“Jason’s deep industry knowledge and strong retail relationships will enable him to make immediate contributions in this important territory,” said David Binke, King Koil chief executive officer. “He is the latest addition to a potent team of sales professionals that we’re building throughout the country as we implement our new domestic manufacturing business model,”
Zachariasen’s territory is part of region served by King Koil’s new factory in the Phoenix suburb of Avondale, Arizona. The 90,000 square-foot plant services retailers in 17 Western states, as well as Alaska and Hawaii. King Koil announced earlier this year that the brand is shifting its domestic business model from a licensing structure to a direct-to-retail manufacturing strategy.
About King Koil: A leading global mattress manufacturer, King Koil supports more than 30 licensees in --more than 90 countries where King Koil mattresses are manufactured and sold. Headquartered in the Chicago suburb of Willowbrook, Ill., the company has a long, rich history that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minn. What started out as six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and was looking for a new name for its product. From there, the King Koil name was born.