Recovery Systems International (RSI) has acquired the rights to license The Official Sleep Products of Ironman®, bringing new energy to the brand. RSI will manage the worldwide rights to sub-license the Ironman® brand in the sleep products category.
“Ironman® offers mattress manufacturers a unique, recovery based story and brand for their customers” says Joseph Carman, President of RSI. “We see this as an exciting time for the industry and our experienced team looks forward to helping manufacturers around the world increase the profitability of their brand portfolios with the Ironman® name.”
Five licensees, in four countries, are currently manufacturing the Ironman® branded sleep systems, representing a total of nine facilities. With the help of RSI these licensees will be able to couple cutting-edge technologies.
RSI attended last week’s ISPA Expo and plans to expand the Ironman product line in 2012.
About Ironman®: World Triathlon Corporation (WTC) is a Tampa- based company recognized for athletic excellence, distinguished events and quality products. WTC’s growing portfolio includes the Ironman, Ironman 70.3, 5150, Iron Girl and IronKids brands, which have a combined total of more than 180 events each year. Supported by partners including Ford, Timex, Foster Grant and PowerBar, Ironman has built a respected name since its inception in 1978.
About Recovery Systems International (RSI): RSI is owned by a global consortium of mattress and home textiles manufacturers. With industry experience spanning two generations and over 50 years, RSI’s primary objective is to combine the IRONMAN® brand with innovative product development resulting in creative solutions for licensees.