The Specialty Sleep Association (SSA) announced today that it has elected longtime specialty sleep advocate and manufacturer Mark W. Miller, President and CEO of InnoMax Corporation, to serve as the Association’s chairman of the board. Miller and his company, InnoMax Corporation, have been active promoters of advanced specialty sleep technologies since 1975. Miller replaced Todd Youngblood , who stepped down from the chairman’s seat after serving for two years.
SSA President Dale Read stated that Miller’s role as chairman will be to help the SSA fulfill its dual vision and mission to not only embrace “consumer transparency” with mattresses and bedding through the SSA’s BEDFAX program, but also to vocally promote the unique and distinct advantages offered by specialty sleep products including air beds, flotation beds, memory foam beds, latex rubber beds, polymer gel beds, adjustable beds, natural “bio-based” and “organic” beds “SMART BEDS” and futons.
In accepting his new role as Chairman of the Specialty Sleep Association (SSA) , Miller stated, “ I am highly motivated and excited to work with the other members of the SSA to increase retailer and manufacturer participation, and to develop marketing strategies to enhance consumer awareness of the important aspects of better health through better sleep with specialty sleep products.”
About the Specialty Sleep Association: Founded in 1995, the Specialty Sleep Association (SSA) is a national, not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. Its members develop or sell specialty sleep products including natural/bio-based and organic bedding, latex, memory foam, air, gel, water, adjustable, new spring technologies and related products. SSA membership includes more than 100 manufacturers and retailers ranging from small, family owned businesses to large corporations.