In Keeping with Thanksgiving, Leggett & Platt Introduces Geeksgiving Campaign

Because November is a time to be thankful and a time for giving, Leggett & Platt’s® Sleep Geek launches a new campaign called Geeksgiving. Sleep Geek will ask one question each day from November 1 through Thanksgiving Day about why RSAs and industry members are thankful. An example of a question that will be asked reads, “All over the world, there are people each night who sleep without a mattress. Tell us, why are you thankful for your mattress?” For each response received, Leggett & Platt will donate $1.00 to Feeding America®. Sleep Geek is asking RSAs and industry members to submit a response daily in celebration of Geeksgiving and help Leggett & Platt reach its goal of donating up to $10,000.

The Sleep Geek community decided to support a cause that both ties in with the Thanksgiving season and strives to make the world a better place, which made Feeding America a natural choice. Feeding America is a charity that feeds the hungry through a nationwide network of member food banks.

“The bedding industry is filled with incredible people who are grateful and giving,” said Mark Quinn, Segment Vice President of Marketing at Leggett & Platt. “During 24 days of Geeksgiving, RSAs and industry members will have a chance to come together and give back, while reflecting on their own lives during this special time of year.“

Sleep Geek will share the results of Geeksgiving as the month unfolds. As for the community itself, Sleep Geek will be taking an even more RSA-centric approach, having listened and learned from RSA perspectives and ideas.

The video below tells more:

Sleep Geek is the only online community for retail sales associates and bedding industry members where they can participate in such a way to support a cause. The Sleep Geek community still aims to motivate RSAs to get involved within the industry, share sales strategies and develop relationships with other RSAs, all while supporting a great cause. Geeksgiving will provide Sleep Geek with an added layer of philanthropy and community building, while helping benefit those in need.

About Leggett & Platt: Leggett & Platt (NYSE: LEG) is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. Leggett & Platt serves a broad suite of customers that comprise a “Who’s Who” of U.S. manufacturers and retailers. The 128-year-old company (founded 1883) is made of 19 business units, 19,000 employee-partners and 140 facilities located in 18 countries. Leggett & Platt is the leading U.S. producer of: a) components for residential furniture and bedding; b) components for office furniture; c) drawn steel wire; d) automotive seat support and lumbar systems; e) carpet underlay; f) power foundations; and g) bedding industry machinery for wire forming, sewing, and quilting.

 

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