U.S. based HomTex Inc., known for its well-loved DreamFit brand of sheets, will unveil the new Dream Living™ brand during the winter Las Vegas Market.
The company’s showroom has been renamed and redesigned to reflect the luxurious and innovative line of Dream Living products, most of which are cut, sewn, packed, and distributed in the company’s U.S. facilities. The line currently includes DreamFit sheets and other bedding products, adjustable bases, pillows, throws and decorative pillows. New product additions are already in the works and will be announced in the near future.
According to Jeremy Wootten, President and CFO of HomTex, Dream Living represents a curated collection of textile products that, in addition to looking good, focus on helping consumers live their own version of “the good life.” “We now have the ability, through the acquisition of new factories in the Southeast United States, to expand our product family into many exciting home categories.”
The new Dream Living products/innovations to be introduced at the Las Vegas Market include the DreamFit line of sheets featuring new sheet technologies, updated colors and new packaging; revised DreamFit sales aids, training videos and other materials; American-made adjustable bed bases featuring patented ARC Gentle Life technology and assorted throws, decorative pillows and other woven products.
“Every product in our new collection has a unique reason for being,” said Jerry Wootten, Founder and CEO. “We want to go beyond the consumer’s expectation and deliver everyday luxury. That’s the value proposition a growing number of consumers are looking for today.”
For more information, please visit the Dream Living showroom in Las Vegas, showroom C1544.