Hickory Springs Hires New VP of International Sales

Hickory Springs Manufacturing Company has hired Richard Frank as its new Vice President of International Sales.

At Hickory Springs, Frank will be responsible for growing Hickory Springs’ business in international markets as well as adding value to the clients and marketplaces the company already serves.

Frank brings to Hickory Springs an extensive background in international sales and marketing. Immediately prior to joining Hickory Springs, Frank was the Marketing Director of Global Sales Vista, LLC, a company he founded to help grow Asian and Canadian clients in the lighting industry. Previously he spent five years as Director of International Sales for GE Lighting Solutions and has 30+ years of experience directing the international sales and marketing of companies in the broadcast systems, packaging machinery, polymer materials and weighing systems industries. Frank earned his BA degree from the University of Maryland and his MBA from the Thunderbird School of Global Management.

“Richard’s 36 years of experience in international sales and marketing will be extremely valuable in helping us develop new markets and revenue streams for Hickory Springs,” said Dwayne Welch, Executive Vice President and Chief Sales & Marketing Officer of Hickory Springs. “Richard’s leadership will help us execute our global initiatives to expand the company’s footprint in key international markets where Hickory Springs components add significant value to the industry segments we serve.”

For more information, visit www.hickorysprings.com.

About Hickory Springs Manufacturing Company: One of North Carolina’s largest employers, Hickory Springs is a privately held company based in Hickory, North Carolina, with more than 50 manufacturing plants in 16 states and China. In addition to its core business in home furnishings, the company also serves a growing range of customers in the transportation, healthcare, packaging, and government markets.