Fabrictech International is living up to its name by taking its successful merchandizing, marketing and message global. With a new licensee agreement in place, the New Jersey-based company’s first step in global outreach takes the company to Australia and New Zealand with Multimaster Australia Pty Ltd.
Multimaster was founded in 2000, and has operated a successful business in Australia and New Zealand, marketing leather, fabric and wood care, as well as protection products to all market segments through furniture retailers.
Jeff Bergman, Fabrictech’s president and COO, commented on the licensing agreement with Multimaster Australia saying, “Masters of care and protection, Multimaster is an independent Australian company, with worldwide furniture experience and supply connections.”
Most would agree that Fabrictech International has changed how the sleep industry thinks about mattress protection. Its products range from simple mattress protection products to a full-featured collection that offers complete health, wellness and comfort in a safe sleep environment. Its premium line of PureCareTM protection products includes Celliant® and Antibacterial Silver protectors, both of which offer the consumer unique health benefits, as well as the industry’s first limited lifetime warranty. In the past year Fabrictech also introduced the PureCareTM Plush Antibacterial Silver pillow line, which is available in down, latex, memory foam and specialty models.
Fabrictech’s success lies in providing the retailer with effective sales solutions that highlight its impressive range of products, including a compelling “good, better, best” mattress protector merchandizing program designed to increase consumer satisfaction and retailer profits. Fabrictech’s products range from a simple moisture protection product to total encasement of mattress, pillows and box springs that provides allergen, dust mite, bed bug, mold, mildew and bacteria protection.
“I was first introduced to Fabrictech products by Multimaster North America,” stated Graham Smith, managing director of Multimaster Australia. “We had been testing the bedding market with a single, velour, waterproof product, but we didn’t have a strong health, wellness, and comfort story. We kept a keen eye on Fabrictech’s progress and were extremely impressed with what it offered our retailers and the consumer. He added, “To say the least, we saw great potential in Fabrictech International’s products and its marketing message.”
According to Bergman, Fabrictech International’s focus on health, wellness and comfort offers an incredible expansion to global licensees. “We have documented the need for comprehensive consumer protection in the bedroom by illustrating the impact that dust mites, mildew, bacteria and other allergens have on sleep and the the sleeper’s general health.” Fabrictech also offers its licensees a well-developed retail sales service and profitability program, including packaging, POP and RSA training.
“Multimaster Australia offers an in-depth, experienced retail distribution network, as well as a trained sales and service team throughout Australia and New Zealand. We are thrilled to welcome Graham Smith and Multimaster Australia into the Fabrictech family as our first international licensee. We will be offering a tremendous amount of support to ensure the success of Multimaster Australia and Fabrictech’s global expansion,” Bergman stated.
Over the past year, Fabrictech International has experienced amazing growth in a variety of areas, including expansion of health-and wellness-centered mattress and pillow protectors, its groundbreaking PureCare™ Plush pillow line, advances in product performance, and a huge growth in new retail doors. It’s worth noting that Fabrictech International’s PureCare Antibacterial Silver and Celliant protection products are the official mattress and pillow protectors of the National Sleep Foundation.