Englander Sleep Products has signed a license agreement with SA Bedding Company Ltd., enabling the company to manufacture and market Englander bedding products across all of India.
SA Bedding currently produces 10,000 mattresses a month from its four facilities in Noida (located near Delhi), Pune (located near Mumbai, on the country's western coast), Bangalore (located in southern India), and Kolkata (located in eastern India).
“We’re very pleased to add SA Bedding, headed by CEO and director Ashok Sharma, to our international licensing organization,” said Kevin Toman, Englander president and CEO. “Mr. Sharma is a respected bedding professional from the Middle East and India, and we look forward to his company’s success in establishing the Englander brand in one of the most progressive countries in Southeast Asia.”
With the addition of SA Bedding Company, Englander now licenses nine producers operating a total of 14 mattress factories overseas.
For more information, visit www.englander.com.
About Englander Sleep Products: Founded in 1894, Englander Sleep Products dedicates itself to superior product innovation in order to offer consumers the best possible sleep experience. The company markets a number of specialty brands including Nature’s Finest Latex Sleep Systems; ViscoPedic memory foam beds; Synergy, a line that combines advanced visco foam with natural latex, and the Egel series. Englander’s coil-based collections include the recently introduced the Lifestyle series, Posture Support Plus, Energy Health Solutions line, and the new E Hotel collection. The company’s innerspring series include Lady Englander and Tension Ease.