In the wake of consolidations among major industry brands in recent years, Englander Sleep Products has been steadily expanding its manufacturing and marketing reach across the U.S. to more effectively compete as an alternative to the industry’s top producers.
According to company CEO and president Kevin Toman, the 121-year-old mattress manufacturer now has four owners who make and market Englander-brand bedding from factories strategically located from coast to coast.
Having formed new licensing partnerships in the recent past with both Symbol Mattress Co. and Southerland Bedding, Englander’s owners and board members now include Symbol president and CEO Ron Clevenger; Southerland president and CEO Bryan Smith; John Hagglund, owner of Englander Northwest (Tualatin Mattress Co., Tualatin, Ore.), and Ed Ciolkosz, owner of Englander Midwest (Illinois Sleep Products, Chicago).
Hagglund, a producer of Englander bedding since 1985, has served as board chairman since 2010.
Alongside longtime industry veteran Toman, who has led the company since 2007, Englander’s owners not only have come together as a board, but also as a strategic team that recognizes the value of the brand and is fully dedicated to growing and strengthening it.
“Our unique structure today ultimately serves everyone’s best interests,” Toman said. “It accommodates increased Englander-branded business, ensures quality and consistency in Englander products, facilitates expansion into new national and regional accounts, and positions us to become a meaningful factor in the digital retail marketplace.
“As we head into the future, we expect we’ll be more competitive and more successful than other licensing organizations at challenging the industry’s biggest consolidated brands for retail recognition and floor space.”
Ranked in 2014 as a Top 10 U.S. producer, Englander products are currently manufactured at 11 licensed factories in Chicago, Pico Rivera, Calif. and Tualatin; at Symbol-owned facilities in Olive Branch, Miss., Orlando, Reading, Pa., Richmond, Va. and Watertown, Wisc., and at Southerland-owned plants in Nashville, Oklahoma City and Phoenix.
Toman said he anticipates Englander will add more factories and additional licensee-partners between now and the end of 2016.
“With distribution from east to west, Englander is represented today by many of the most knowledgeable, experienced and successful mattress producers in the industry.
“Southerland, for example, was established in 1893—one year before Englander was founded,” Toman noted. “Symbol Mattress has been in the bedding business for more than 50 years, while both the Tualatin and Chicago licensees have been Englander producers for nearly 60 years combined.”
Along with its expanding domestic base, Englander now has 19 international partners and plans to maintain its growth pace overseas.
For more information, please visit englander.com.
About Englander Sleep Products: Founded in 1894, Englander Sleep Products dedicates itself to superior product innovation in order to offer consumers the best possible sleep experience. The company markets a number of specialty brands including Nature’s Finest Latex Sleep Systems; ViscoPedic memory foam beds; Synergy, a line that combines advanced visco foam with natural latex, and the Egel series. Englander’s coil-based collections include the recently introduced the Lifestyle series, Posture Support Plus, Energy Health Solutions line, and the new E Hotel collection. The company’s innerspring series include Lady Englander and Tension Ease.