Eclipse Licensee Heritage Concepts Names New Appointees

L to R: Bob Ashburn, Executive Vice President of Marketing; Kenneth Tatum, Vice President of Sales; and Barry Simpson, COO.

Heritage Sleep Concepts, the Southeastern licensee for mattress brands Eclipse International and Eastman House, has named industry stalwart and its Executive Vice President of Sales Bob Ashburn, to its board of directors and appointed a 25-year industry veteran, Kenneth Tatum, as Vice President of Sales.

In his new board role, Ashburn will help determine the company’s strategic marketing direction. Tatum will now oversee the company’s sales team and build out Heritage Sleep Concepts’ dealer network.

Tatum joins Heritage Sleep Concepts with more than two decades of home furnishings experience. Most recently, he was the south region manager for top 10 bedding producer Restonic where he worked for five years. Prior to joining Restonic, Tatum was a sales manager and sales representative for bedding supplier Southerland for 12 years. Tatum also spent five years in retail with Furniture Factory Outlet in Tennessee.

“We are very excited to have Bob join the board and help us chart our strategic direction for many years to come. His experience and profound insight into our business will help us better service our dealers in the Southeast,” said Terry Spears, chairman of Heritage Sleep Concepts. “Likewise, Kenneth joins our team with a strong sales management and mattress industry background. His unique approach in combining product and process management will provide dealers a clear alternative and further differentiate our offering to give them a greater edge in their market.”

“These two key appointments will be instrumental in our future growth trajectory,” he added. “With Kenneth and Bob as part of our management team, Heritage Sleep Concepts is positioned to respond to the rapidly changing needs of the market as a high quality and low cost producer.”

Spears, who reentered the bedding industry in March 2015 after retiring in 2011, said his partnership with Eclipse International and Eastman House has helped establish Heritage Sleep Concepts as one of the fastest growing, independent bedding resources in the Southeast.

“Heritage Sleep Concepts and the Spears family are a solid, well-poised partner to help grow the presence of the Eclipse International and Eastman House brands in the Southeast,” said Stuart Carlitz, CEO of Eclipse International and Eastman House.

For more information, please visit eclipsemattress.com and eastmanhousemattress.com.

About Eastman House: Eastman House is a mattress manufacturer and licensing operation based in North Brunswick, New Jersey. In the mattress business for over seventy years, Eastman is committed to creating premium sleep products that encompass the best of the traditional craft of mattress fabrication and design.  Ergonomics of sleep - as both an art and a science, as well as a commitment to tradition, craft and luxury are all premium signatures that separate Eastman from its competitors. Using materials that are locally sourced, organic or green wherever possible Eastman never loses sight of its commitment to a greener future.

About Eclipse International: Eclipse is a bedding manufacturing cooperative, using manufacturing and marketing expertise to develop scientifically advanced bedding systems. Eclipse crafted the clinically proven and patented Spinal Zone, Spinal Zone 2, Lumbar Zone, Allergy Free, LifEdge perimeter support systems and Zoned Quilt Technology. In May 2000, Mattress Development Company, owned by Stuart Carlitz, acquired Eclipse and all intellectual properties and began licensing it around the world. The mission of Eclipse is to provide ongoing research, product development, patented design and marketing innovation to develop unparalleled sleep products for healthy sleep.