The Van Vorst Mattress luxury brand relaunched this spring by Eclipse International is now being introduced in Southeast Asia through a new licensing agreement with Luxury Sleep, a well-established, Malaysian-based sleep products manufacturer. Under the agreement, Luxury Sleep will add the Van Vorst Mattress Co. of America since 1888 line of mattresses to its portfolio and will manufacture and distribute the brand in Southeast Asia.
“We have a well-established relationship with Luxury Sleep with its brand portfolio including Eclipse International and the Ernest Hemingway line,” said Stuart Carlitz, CEO of Eclipse International. “This expansion to include the Van Vorst line strengthens our partnership, and puts the brand on solid footing to grow internationally. Luxury Sleep is among the leading mattress manufacturers in Asia, and we look forward to our growing partnership.”
The Van Vorst line will be manufactured in Luxury Sleep’s 300,000-square-foot factory near Kuala Lumpur, Malaysia, that focuses on luxury mattresses and sleep products.
Designed with advanced foam technology and proprietary innersprings, the high-end, luxury Van Vorst line is priced to retail from $999 to $5,000 in queen in the U.S. Bedding Industries of America and Blue Ocean Sleep are committed to limiting distribution of the line to allow for exclusivity and strong margins.
“High-end U.S. luxury brands carry great appeal to Asian consumers,” Carlitz said. “The iconic Van Vorst line with its classic, luxurious design and construction will surely be successful in that market.”
Eclipse International, under its parent company Bedding Industries of America, partnered with Blue Ocean earlier this year to bring back the Van Vorst luxury line of bedding.
For more information, please visit eclipsemattress.com.
About Eclipse & Eastman House: Based in North Brunswick, N.J., Eclipse International has been making mattresses since 1905, and Eastman House was founded in 1866 and is the oldest, continuous mattress manufacturer in the U.S. A cornerstone brand of Bedding Industries of America, the company is a leader in advanced sleep systems crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. Known for its design innovation, Eclipse holds a number of patents that deliver superb support throughout the product line. Today, the company has 61 licensees, 17 in the U.S., two in Canada and 42 overseas servicing 65 countries or provinces.