E.S. Kluft Promotes Two To New Leadership Roles

After reporting that the company is on track to exceed $100 million in sales in 2018 at the  summer Las Vegas market,  E.S. Kluft & Company, the luxury mattress producer of the Kluft and Aireloom brands,  named two veteran executives to new leadership roles.


Juan Dionis

Juan Dionis, who joined the company six months ago as a management consultant, has been named managing director. With over 35 years of experience serving as chief executive officer and chief financial officer of several multi-national and public companies in the consumer products, retail and high-tech industries, he brings a wealth of knowledge to the position. He most recently served as the chief executive officer of Natra, a global conglomerate producer of chocolate products. Earlier in his career, he held top leadership positions with telecommunications leader Ericsson and global accounting and management consulting firm, Arthur Andersen.

“We have a unique and exclusive product line together with and extraordinary customer base. We have reached our targets, but to continue our rapid growth and international expansion, we needed a different set of leaders and new management structure to support this strategy,” said Rafael Gonzalez, the chief executive officer of E.S. Kluft parent company, the Flex Group. “This team has the right mix of experience to execute on a national and global scale and be even more responsive to our customer needs.”

Dionis began work at Kluft earlier this year, charged with reviewing all production and financial operations with an eye toward greater process improvement and efficiency.

“We have strong brands and excellent leadership that will drive this business to new levels. There is a great culture of quality, craftsmanship and customer service that serves as the basis for the further success yet to come,” said Dionis.


Dominick Azevedo

Dominick Azevedo, a former Simmons Mattress executive, joined the company in 2015 and was promoted to executive vice president of sales and marketing at Kluft. Azevedo is widely credited with the company’s dramatic sales increases. The promotion was designed to better align sales with product design and marketing, and better respond to customer needs.

“I am very fortunate to lead a solid sales and marketing team that have the most experience in the country manufacturing and selling luxury bedding. I am also privileged to count on Tony Alvarez for product development, who worked with Earl Kluft since the beginning,” said Azevedo.

Complementing the new senior leadership team for the company was the recent appointment of Luciano Saldana as vice president of operations. Saldana joined the company from Simmons Mattress Company West where he was the head of operations. Since coming aboard, he has facilitated an increase in output from the company’s Pennsylvania plant and the physical expansion of the California facility by 50 percent.

Visit kluftmattress.com  and aireloom.com

About E.S. Kluft & Company: Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft sold in more than 15 countries. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers like Harrods. Aireloom offers artisanal quality and legacy features such as handtied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods.