E. S. Kluft Promotes 25-Year Industry Vet to New Director Position

E.S. Kluft & Co. has promoted Pamela Sievers to Director, Key Account Development and Field Education. In this newly created position, Sievers will be responsible for developing and coordinating activities to support the company’s national accounts sales team, and spearheading all training and education opportunities for the company’s internal team and retail partners. She will report to E.S. Kluft & Company’s Vice President of Sales/National Accounts, Dominick Azevedo.

Sievers started her career in 1975 working in the management training program at Montgomery Ward. In 1980, she assumed the role of planning and replenishment manger where she was responsible for furniture assortment planning and inventory control. She joined the May Company California, now a part of Macy’s, in 1986 as a special assistant to the senior vice president, director of sales. In 1990, Sievers joined Spring Air California supporting the marketing efforts for the company’s Back Supporter and Chattam and Wells brands. She started working with E.S. Kluft & Co. in 2006 as a key account representative responsible for the Macy’s, Bloomingdales and R.C. Willey accounts in the western United States.

“As our company has been gaining new accounts and floor space with our current retail partners, we wanted to create a more comprehensive training program for our sales reps,” said E.S. Kluft & Company Chief Executive Officer David Binke. “Pam has been a valuable asset to our sales organization – and company – for almost 10 years. She has a great track record with these key accounts and her ability to develop and implement sales training programs has been a key component to the company’s growth.”

For more information, please visit kluftmattress.com and aireloom.com.

About E.S. Kluft & Company: E.S. Kluft & Company, a subsidiary of Flex Group of Spain, acquired the Aireloom brand in 2004. Kluft produces a broad range of luxury mattresses in its California and Pennsylvania facilities to more than 700 doors in the United States and internationally. Aireloom, the company’s moderate luxury range mattress, has just been rebranded and offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching. The company’s lines feature the most advanced patented designs as well as the highest quality materials.