E. S. Kluft Opens First Retail Location in Japan

E. S. Kluft & Company, manufacturer and distributor of Kluft and Aireloom luxury brand mattresses, will enter Japan with its first retail location with LACSS Advisors in Tokyo. The strategic move will bring Kluft mattresses to one of the world’s fastest growing consumer markets.

Kluft will be the exclusive mattress supplier for its retail partner LACSS Advisors. The partnership will also introduce the Kluft brand to major Japanese department stores.

“The Japanese demand for American-made luxury products is on the rise,” said David Binke, CEO of E.S. Kluft & Company. “This entry into Japan is very exciting for us, and we are confident that we found the right partner. LACSS Advisors understands the Kluft brand, and knows how to promote the luxury concept to the Japanese consumer, making them our perfect partner.”

The company will introduce five of its best-selling mattresses to the Japanese market including the Palais Vie de Luxe, Florencia, Milan, Hudson and Bryant. The collections will retail between $9,150 to $40,600 – equivalent to about 1 million yen to 4.5 million yen.

“We’ve seen great success with our products in the international marketplace and entry into Japan will further strengthen our global presence,” said Binke.

Previously Kluft has expanded the company’s brands in 15 other countries, including Australia, Canada, China, Indonesia, Korea, Kuwait, Mexico, Panama, Russia, Saudi Arabia, Singapore, Spain, Switzerland, Turks and Caicos Islands, and the United Kingdom.

For more information, please visit kluftmattress.com and aireloom.com.

About E.S. Kluft & Company: E.S. Kluft & Company, which acquired the Aireloom brand in 2004, produces a broad range of luxury mattresses from California and Pennsylvania facilities to more than 500 doors in the United States and internationally. 

About The Flex Group: Founded in 1912, in Madrid, Spain by the Beteré family, The Flex Group is a Top 10 global sleep products producer. It holds market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States. The holding company is comprised of seven manufacturing companies with a total of nine production centers, and three retail chains with 115 showrooms in seven countries.  The brands range from its luxury portfolio of Vi-Spring, Kluft, Aireloom, ASTB, and mid-market offerings such as: Flex, Dorwin and Epeda.

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