E.S. Kluft & Co. Enters Canada With Aireloom Brand

Company Unveils Product at Canadian Furniture Show & Introduces Two Industry Vets to Lead Sales Efforts

E.S. Kluft & Co., maker and distributor of the Aireloom and Kluft brand luxury mattresses and subsidiary of Flex Group of Spain, has recently entered the Canadian sleep products market with its first presentation at the Canadian Furniture Market. The company also announced that it has tapped two industry veteran, Jonathon Zyto and Denis Crnojevic, to serve as regional sales managers for western and eastern Canada, respectively. With a combined 45 years Canadian and U.S. industry experience, both gentlemen bring a wealth of knowledge and contacts to the newly created positions.

“There has always been strong interest in our products in Canada and the opportunity for us to serve more customers in this important global consumer market. When we were charting our international growth plans, we felt it was important to make a strategic investment in growing our business, adding marketing support and personnel to support our business north of the border,” said E.S. Kluft & Company Chief Executive Officer David Binke. “We are very fortunate to have attracted Jonathan and Denis to our team, two strong, well-respected industry leaders who are already making a positive impact on our business.”

Founder of the Montague Mattress Company, Zyto formerly served as a purchasing agent for Bedford Furniture Industries and a production supervisor for Biltmore Chesterfield Creation Ltd. He received his master’s degree in history from the University of Calgary and his bachelor’s degree in history.

Crnojevic comes to Kluft from Heritage Home Group, LLC, where he served as business development manager. Previously, Crnojevic was the national sales manager (North America) for Roma Living, a national account manager (North American operations) for Ice Traxion, a national accounts manager for Klaussner Furniture Industries and a senior sales representative for Lane Home Furnishings. He holds a bachelor’s degree in business administration and home furnishings marketing from High Point University in North Carolina.

Based in Calgary, Zyto will cover Alberta, Manitoba and Saskatchewan. Crnojevic will be based in Toronto and will cover Ontario and Quebec.

For more information, please visit kluftmattress.com.

About E.S. Kluft & Company: E.S. Kluft & Company, a subsidiary of Flex Group of Spain, acquired the Aireloom brand in 2004, and produces a broad range of luxury mattresses from California and Pennsylvania facilities to more than 350 doors in the United States and internationally. Kluft is the company’s most luxurious brand and sells almost exclusively in Bloomingdale’s. The plan now is to roll-out the Kluft brand internationally, positioning it as the iconic American luxury bed. Aireloom is the company’s moderate luxury range, has just been rebranded and offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching. The company’s lines feature the most advanced patented designs as well as the highest quality materials.