HomTex Inc., manufacturer of the DreamFit brand of sheets, pillows and mattress pads, names Benjamin Nelson director of Sales and Development, a new position. Nelson is responsible for key national accounts management and business development, and we also focus on retail sales training. He will report to Bob Pearce, VP Sales, DreamFit.
“Our aim is to contribute to the success of our retail partners through service,” says Pearce. “When they’re successful, we’re successful. We expect Benjamin’s retail experience to be a huge asset for the brand and our specialty sleep customers.”
Prior to joining the DreamFit brand team, Nelson was market development manager for top 10 bedding retailer Mattress Firm. He also served as district training leader for retailer Sleep Train, where he was a top performing retail sales associate.
About HomTex: HomTex CEO and founder, Jerry Wootten, started the company in the ‘90s on a quest to solve the problem of ill-fitting sheets for an evolving mattress category. His focus on innovation grew to include technical solutions for common sleep issues related to temperature control, moisture wicking and sleeping position, among others. His strategy includes aligning with fiber, yarn and components suppliers to invent production techniques and to create new designs. Under his direction, HomTex, Inc. has grown to become a formidable competitor in the white goods space, with 15 patents pending. The company is a supplier to mass retailers and department stores as well as to specialty sleep retailers, home furnishings dealers and e-commerce sites. HomTex markets its quality top-of-bed products under the brand names Suprelle, Dream Essence by FitRite, Revive and DreamFit. Its trade showrooms are located in New York and Las Vegas.