In response to a growing demand, Dormeo N.A. has strategically expanded its national distribution base with the addition of twelve new retail partners. This expansion fills in the “white space” in its distribution grid where the company previously did not have adequate consumer reach.
Dormeo has always utilized a double-edged marketing strategy that boosts its brand awareness through a national advertising campaign that drives consumers to buy the product from local retail stores. “Several months ago, we launched a national DRTV campaign that has been very successful and has increased the demand for our innovative product in parts of the country where we had little or no retail support,” CEO Jon Stowe explained.
Dormeo's two-, five-, and 30-minute infomercials focus on educating consumers on what constitutes a good night’s sleep and the benefits of the company’s revolutionary Octaspring technology. Airing on several leading national cable channels, these commercials have not only driven traffic to the Dormeo website, but to its retailer partners as well. As the company continues to expand this effective marketing strategy and advertising reach, the demand for its products has expanded as well.
“While in Las Vegas, we met with several strong multi-store furniture retailers who wanted to be a part of our unique marketing effort and benefit from our investment in consumer advertising by carrying our mattresses and pillows,” Stowe continued. “This retail expansion is part of our strategy of only working with quality retailers, be they Top 25 or strong regional independents who have the experience and support to properly carry our brand.”
For more information, visit www.dormeo.com.
About Dormeo: For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut in 2012, the company introduced its patented Octaspring in the U.S. Market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX, Dormeo is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar advertising program in 2014. Dormeo is making a strong commitment to consumer advertising to drive traffic to its dealers.